Cookiebot by Usercentrics vs OneTrust
Choose Cookiebot by Usercentrics if you primarily need website cookie consent with a free option and pricing based on site size; choose OneTrust if you need consent management across websites, mobile apps, and connected TV. Both publish capabilities for scanning trackers, tailoring banners by region, blocking tracking until consent, and keeping consent records. The main differences are channel coverage and pricing: Cookiebot bases its plans on domains and subpages, while OneTrust bases its CMP pricing on average daily visitors and asks buyers to request a quote.
Last updated October 31, 2026.
At a glance
| Dimension | Cookiebot by Usercentrics | OneTrust |
|---|---|---|
| Consent channels | Websites | Websites, mobile apps, OTT, and connected TV |
| Pricing basis | Domains and subpages per domain | Average daily visitors across channels and properties |
| Public price | Free plan; paid tiers listed on pricing page | Not published; request pricing |
| Free plan limit | One domain with up to 50 subpages | Not published |
| Paid packages | Premium Lite, Small, Medium, Large, and Extra Large | CMP Base and CMP Suite |
| Additional suite scope | Consent management with optional add-ons | CMP Suite includes privacy notices and data subject request automation |
| Integrations | WordPress, Wix, Shopify, and Google Tag Manager | Google Tag Manager, APIs, and pre-built integrations |
| Consent optimization | Consent analytics and reporting on Premium | Banner and language A/B testing |
| Tracker discovery | Automated scans and cookie categorization | Automated discovery of cookies, SDKs, and trackers |
| Regional banners | Geotargeting and 47+ languages on Premium | Geolocation-aware, multilingual templates |
| Google Consent Mode | Google Consent Mode v2 | Google Consent Mode v2 |
| Support | Help center and Premium email support | MyOneTrust resources and support cases |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Cookiebot by Usercentrics if
- Teams managing consent primarily on websites
- Owners of a single site with up to 50 subpages who qualify for the free plan
- Buyers who prefer plans based on domains and subpages
- Teams using WordPress, Wix, or Shopify
Choose OneTrust if
- Teams managing consent across web, mobile apps, and connected TV
- Organizations that price consent by visitor volume across properties
- Buyers considering consent, privacy notices, and data subject requests in one suite
- Teams that want to A/B test consent experiences
The verdict
Cookiebot by Usercentrics is the better fit for a website-focused team that wants to start with a free plan or select a plan based on its domains and subpages. OneTrust is the better fit when the same consent program must cover web, mobile, and connected TV, or when a buyer wants to evaluate a CMP Suite that also includes privacy notices and data subject request automation. The deciding factor is whether you need website consent alone or coordinated consent across more channels.
Cookiebot by Usercentrics vs OneTrust: common questions
- Is this comparison worth publishing?
- Yes. Cookiebot by Usercentrics and OneTrust both currently offer consent management platforms that scan trackers, present consent choices, and record consent. Their different channel coverage and pricing models give buyers a reason to compare them.
- Does Cookiebot by Usercentrics have a free plan?
- Yes. Cookiebot by Usercentrics offers a free plan for one domain with up to 50 subpages. Its paid plans are determined by the number of domains and subpages.
- Does OneTrust publish a CMP price?
- OneTrust does not publish a numeric price for its CMP Base or CMP Suite packages. It asks buyers to request pricing and says CMP pricing is based on average daily visitors across channels and properties.
- Which product covers mobile apps and connected TV?
- OneTrust publishes CMP support for websites, mobile apps, OTT, and connected TV. Cookiebot by Usercentrics describes its Cookiebot Core consent solution around websites; Usercentrics lists separate app and connected-TV CMP products.
- Can both products automatically find and block trackers?
- Yes. Cookiebot by Usercentrics publishes automated website scans, cookie categorization, and blocking of non-essential cookies until consent. OneTrust publishes automated discovery of cookies, SDKs, and trackers, plus no-code blocking and script control.
- Do both support Google Consent Mode?
- Yes. Cookiebot by Usercentrics and OneTrust both publish support for Google Consent Mode v2.
- Which is a better fit for multiple digital channels?
- OneTrust is the better fit when one CMP must manage consent across websites, mobile apps, and connected TV. Cookiebot by Usercentrics is the more direct fit when the purchase is primarily for website cookie consent.
- Can either product handle privacy notices and data subject requests?
- OneTrust lists privacy notices and data subject request automation in its CMP Suite. Cookiebot by Usercentrics lists consent management and optional add-ons for Cookiebot Core, rather than those capabilities as a Core package.