Ahrefs

Ahrefs is an all-in-one SEO tool designed to optimize website performance and boost search engine rankings. It offers a wide range of features to assist users in various aspects of SEO. With Ahrefs, you can conduct competitor research, identify strong backlink opportunities within your niche, do keyword research, perform website audits, track search rankings, and much more. 

This robust SEO software is one of the most popular, and it also offers a collection of free tools to start seeing the value of the platform right away.

Do effective keyword research: Ahref gives you advanced reporting and monitoring of keywords. You can get analytics on keywords you think are important, give you recommendations, view the keywords your competitors are using, and more. This way, you can target just the right keywords in your website and content. 

Improve your website's SEO: Audit your website to identify any existing SEO issues on your site, such as broken links, missing meta tags, or slow page speed. Then, Ahrefs provides you with detailed recommendations on how to fix them. By addressing these issues, you can enhance your website's performance, user experience, and search engine rankings.