Your product might be solid, but if your brand and funnel aren’t aligned, growth slows. That’s where BrandScore™ comes in. It’s my proprietary 8-pillar framework that evaluates the health of B2B SaaS brands across positioning, ICP clarity, funnel alignment, messaging, and more.

With this free BrandScore™ Lite Health Check, you’ll get a quick diagnostic across 3 of the most critical pillars (Positioning, ICP, and Funnel). The deliverable includes a snapshot scorecard plus 2–3 actionable recommendations to improve your conversions and clarity immediately.

This special is perfect for SaaS founders and VC-backed teams who think their brand looks fine but want to uncover the hidden issues that may be slowing sales cycles, weakening differentiation, or stalling pipeline velocity.

Estimated savings (low)

$495

Estimated savings (high)

$495

Lead Magnet Strategy Lite

Founders know they need lead magnets—but most fall flat because they’re generic or disconnected from buyer pain points. A strong lead magnet strategy should be rooted in your ICP’s actual challenges and mapped to the right stage of your funnel.

With this Lead Magnet Strategy Lite, you’ll receive:

One high-impact lead magnet concept designed to resonate with your SaaS buyers

Funnel stage fit recommendations (where to deploy it for maximum impact)

Execution notes to help your team bring it to life quickly

This is a streamlined version of my full Lead Magnet Strategy package, designed for founders who want to generate demand and authority content without wasting time on assets that don’t convert.

NachoNacho Price: $395

Normal Price Equivalent: $750

Estimated savings (low)

$355

Estimated savings (high)

$355

ICP Snapshot & Messaging Hook

Unclear ICPs are one of the biggest reasons SaaS campaigns underperform. If you’re targeting too broadly—or missing the nuances of your best-fit customers—you end up with lengthy sales cycles, wasted ad spend, and messaging that fails to resonate.

This ICP Snapshot & Messaging Hook is a focused engagement where we’ll:

- Define one Ideal Customer Profile based on your growth goals and market fit

- Identify a core messaging hook aligned to that ICP’s top pain point

- Provide practical recommendations to sharpen your pipeline targeting

It’s a lighter, faster version of my full ICP Definition & Positioning Map, providing you with the clarity you need to align sales and marketing efforts around the right buyers.

NachoNacho Price: $895

Normal Price Equivalent: $1,750

Estimated savings (low)

$855

Estimated savings (high)

$855