Simon Fractional
What we do
Growth doesn’t stall because your product isn’t strong enough. It stalls because your ICP, messaging, and funnel aren’t aligned.
As a Fractional CMO, I help B2B SaaS founders and VC-backed teams:
• Clarify their ICP and positioning so sales cycles shorten
• Build lead magnet strategies and content that actually convert
• Fix funnel leaks that waste ad spend and stall pipeline growth
• Translate strategy into 90-day blueprints your team can execute
Why it works: I’ve been in your shoes. I built and exited PetCheck, creating a $1.3 billion SaaS category, and later scaled Kokomo24/7 to $7 million in ARR with 40% revenue growth by optimizing its funnel and messaging. Along the way, I’ve repositioned legacy brands, such as Tru Vue’s Museum Glass, to drive 22% sales growth.
On NachoNacho, I’ve packaged my most proven engagements, ranging from a Lead Magnet Strategy to an ICP & Positioning Map, to a Growth Strategy Blueprint, and ongoing Fractional CMO retainers. Each one is designed to give founders immediate clarity and a clear path to scalable growth.
If you’re a SaaS founder or VC portfolio company leader struggling with soft conversions, unclear ICPs, or stalled growth, these packages give you the clarity, roadmap, and execution strategy you need to win.