Simon Fractional
Quotations
A comprehensive reset of your SaaS brand’s positioning and messaging.
We’ll start with a BrandScore™ Health Check to benchmark strengths and gaps, then reframe your positioning and messaging so it resonates with your ideal buyers.
You’ll receive clear brand pillars, value propositions, and a messaging framework to unify marketing and sales.
Optional Upgrade
Add an executive strategy call (+$500) for leadership alignment. This is ideal for SaaS founders ready to refresh their market story and win more deals.
FAQs
Q: What deliverables will I receive?
A: You’ll get a full BrandScore™ assessment, positioning framework, and revised messaging pillars.
Q: How do I know if I need this?
A: If prospects struggle to understand your value or your message feels inconsistent, this reset will realign your story.
Q: Can my leadership team be involved?
A: Yes—if you choose the optional upgrade, we’ll run an executive alignment session.
Engage a seasoned Fractional CMO to drive your SaaS growth without hiring full-time.
I’ll work alongside your team to shape go-to-market strategy, optimize your funnel, and align brand and demand generation.
Deliverables include ongoing leadership, strategic alignment, and marketing performance oversight.
This is a premium ongoing engagement, scalable as your business grows.
FAQs
Q: What’s included in the retainer?
A: Ongoing strategic leadership, marketing oversight, and alignment with your revenue goals.
Q: How many hours are covered?
A: Engagements are structured around outcomes and availability, not rigid hours.
Q: Can this scale up?
A: Yes—we can expand the scope as your SaaS business grows.
A tailored growth strategy designed to accelerate SaaS revenue.
We’ll assess your funnel, market opportunities, and competitive landscape, then create a blueprint with prioritized tactics.
The deliverable includes channel recommendations, messaging insights, and a 90-day action plan.
Optional Upgrade
Add a roadmap workshop (+$750) to align stakeholders and set execution milestones. Perfect for founders seeking a clear path to scalable growth.
FAQs
Q: What makes this different from generic playbooks?
A: It’s tailored to your SaaS business stage, ICP, and resources—not a cookie-cutter template.
Q: Do you help implement?
A: The blueprint focuses on strategy. Implementation can be supported under a retainer engagement.
Q: Can my marketing and sales teams use this?
A: Yes—it’s designed as a practical roadmap that both teams can follow.
If your SaaS growth feels stuck, unclear ICP targeting may be the issue.
This engagement defines your Ideal Customer Profile (ICP) and creates a positioning map to align marketing, sales, and product.
We’ll analyze your best-fit customers, industry signals, and buyer pain points to create a refined ICP that drives efficient pipeline growth.
Optional Upgrade
Add persona workshops (+$500) to bring the ICP to life with real-world buyer journeys. This is for SaaS founders who need sharper targeting and messaging clarity.
FAQs
Q: What’s included?
A: You’ll receive a defined ICP framework, positioning map, and recommendations for targeting and outreach.
Q: How do I know if I need this?
A: If your campaigns attract unqualified leads or sales cycles feel too long, this will help refine your focus.
Q: Can this support fundraising?
A: Yes—investors often ask for clarity on ICP, and this deliverable strengthens your pitch.
We’ll design a lead magnet strategy that attracts and converts SaaS buyers.
You’ll receive a recommended lead magnet concept, funnel fit, and strategic outline to ensure your content resonates with your ICP.
Optional Upgrades
Full outline & funnel fit (+$250)
Loom walkthrough (+$150) to guide your team through execution.
This is perfect for founders who want to generate leads with authority-driven content without guessing what will convert.
FAQs
Q: What will I receive?
A: A clear strategy document outlining the lead magnet concept, funnel stage fit, and execution notes.
Q: Do you create the asset itself?
A: No—the focus is strategy and structure. We can scope creation separately if needed.
Q: What if I’ve already tried lead magnets?
A: We’ll help identify why past attempts didn’t resonate and recommend a strategy that aligns with your ICP.