ZoomInfo vs Lusha
Choose ZoomInfo if you need contact data alongside dedicated sales, marketing, recruiting, and operations products; choose Lusha if you want a permanent free plan and published, credit-based pricing for prospecting and enrichment. Both publish contact data, buying signals, CRM integrations, and automation capabilities. The clearest differences are how you buy them and which broader workflows each vendor packages.
Last updated October 24, 2026.
At a glance
| Dimension | ZoomInfo | Lusha |
|---|---|---|
| Free access | Free trial; duration not published | Permanent Free plan; 40 credits per month |
| Published starting paid price | Not published | Starter: $37.45 per month, billed yearly |
| Sales plan options | Professional, Copilot Advanced, Copilot Enterprise | Free, Starter, Pro, Premium, Scale |
| Billing options | Not published | Monthly or annual online plans; custom annual Scale |
| Sales data allowance | Not published | 40 monthly Free credits; paid credits vary by plan |
| Contact reveal cost | Not published | 1 credit per email; 5 per phone number |
| Marketing activation | Display advertising, social audiences, website chat | Buying signals, lead scoring, email sequences |
| Recruiting tools | Dedicated Talent product with candidate search | Recruiting workflows and Bullhorn integration |
| Platforms | Web platform, Chrome extension, mobile app | Web workspace, Chrome extension, AI connectors |
| CRM integrations | Salesforce and HubSpot, among others | Salesforce and HubSpot, among others |
| API access | Search, enrichment, and subscription APIs | All plans; stricter rate limits on Free and Starter |
| Support | Standard on Professional; dedicated manager on Enterprise | Help center and in-app chat; priority support on Scale |
Scroll the table sideways to compare each row.
Which should you choose?
Choose ZoomInfo if
- Teams running account-based advertising across display and social channels
- Organizations seeking dedicated sales, marketing, recruiting, and operations products
- Sales teams seeking ZoomInfo’s Copilot workflows and account prioritization
Choose Lusha if
- Individuals who want an ongoing free plan rather than a trial
- Teams that prefer published prices and self-service paid plans
- Buyers who want stated credit costs for email and phone reveals
- Teams prospecting through a web workspace, Chrome extension, or AI connectors
The verdict
Pick ZoomInfo when dedicated account-based advertising, recruiting tools, or a broader go-to-market platform is the deciding factor. Pick Lusha when self-service purchasing, a free plan, and visible credit costs matter more. Neither is the better fit for every team: test each vendor’s data against your own target accounts and confirm the features included in the plan you would buy.
ZoomInfo vs Lusha: common questions
- Is ZoomInfo or Lusha free?
- Lusha has a permanent Free plan with 40 credits per month and one seat. ZoomInfo offers a free trial, but its pricing page does not publish the trial duration.
- How much do ZoomInfo and Lusha cost?
- ZoomInfo does not publish a paid starting price on its pricing page. Lusha publishes a Starter price of $37.45 per month when billed yearly; its plan price and credit volume depend on the options selected.
- How do Lusha credits work?
- Lusha charges 1 credit to reveal a verified email and 5 credits to reveal a phone number. Its Free plan provides 40 credits per month. ZoomInfo does not publish a comparable Sales plan contact-reveal rate.
- Which has a Chrome extension or mobile app?
- Both ZoomInfo and Lusha publish Chrome extensions. ZoomInfo also lists a mobile app with its Professional plan; Lusha publishes a web workspace and AI connectors.
- Do ZoomInfo and Lusha integrate with Salesforce and HubSpot?
- Yes. Both vendors publish Salesforce and HubSpot integrations. Confirm the specific sync and enrichment functions available on the plan you choose.
- Which should I consider for account-based advertising?
- ZoomInfo publishes dedicated marketing plans with display advertising and social audience activation. Lusha publishes buying signals, lead scoring, and email sequences, but does not publish a comparable advertising package.
- Can recruiters use ZoomInfo or Lusha?
- Yes. ZoomInfo offers a dedicated Talent product for candidate search and sourcing intelligence. Lusha publishes recruiting workflows and a Bullhorn integration.
- Do both offer an API?
- Yes. ZoomInfo publishes search, enrichment, and subscription APIs. Lusha says its API is available on every plan, with strict rate limits on Free and Starter and fuller access from Pro.