User.com vs Zoho CRM
Choose User.com, now branded Positive User, if your main job is running multichannel marketing and responding to website behavior; choose Zoho CRM if your main job is managing a sales pipeline and your team needs a mobile CRM. User.com publishes separate marketing suites and sales add-ons, while Zoho CRM offers a free three-user edition and paid CRM editions priced per user.
Last updated October 25, 2026.
At a glance
| Dimension | User.com | Zoho CRM |
|---|---|---|
| Primary focus | Marketing automation and customer engagement | Sales CRM and pipeline management |
| Entry paid price | Marketing Suite from €69/month, billed annually | Standard from US$14/user/month, billed annually |
| Free option | 7-day trial | Free edition for up to 3 users |
| Paid license | Seats included by suite; extra seats priced separately | Per-user license; one edition per organization |
| Sales tools | Sales add-on from €59/month | Leads and deals; forecasting in Standard |
| Website engagement | Visitor tracking and personalization in Marketing Automation Suite | Visitor tracking through Zoho SalesIQ integration |
| Marketing channels | Email, SMS, and WhatsApp in Campaigns | Email integration and mass emails in Standard |
| Published usage limits | Campaigns: 5,000 emails/month and 5 active workflows | Standard: 10 custom modules |
| Integrations | Zapier, Shopify via Zapier, and Google Calendar | Gmail, Outlook, Slack, Zoom, and Teams |
| Platforms | Web application; mobile SDK published | Web application; iOS and Android CRM apps |
| Deployment | Hosted web application | Cloud-hosted application |
| Vendor support | Knowledge base, email, and live chat options | Classic support included with paid editions |
Scroll the table sideways to compare each row.
Which should you choose?
Choose User.com if
- Marketing teams building email, SMS, and WhatsApp campaigns
- Teams using visitor behavior to personalize website experiences
- Buyers who want published allowances for campaign sends and active workflows
- Teams willing to add sales features to a marketing suite
Choose Zoho CRM if
- Sales teams managing leads, deals, and forecasts
- Small teams seeking a free CRM for up to three users
- Reps who need iOS or Android CRM access
- Organizations choosing CRM editions by user count and feature needs
The verdict
The deciding factor is where your team works most: in customer journeys or in sales records. Pick User.com for email, SMS, WhatsApp, visitor tracking, and website personalization, checking which suite and add-ons cover your needs. Pick Zoho CRM for leads, deals, forecasting, and mobile access, checking edition-specific features and limits before buying.
User.com vs Zoho CRM: common questions
- Is User.com still called User.com?
- The User.com vendor website brands the platform Positive User. Its published plans focus on marketing campaigns, automation, customer engagement, and optional sales tools.
- How much do User.com and Zoho CRM cost?
- User.com's Campaigns plan starts at €69 per month billed annually with one seat included. Zoho CRM Standard starts at US$14 per user per month billed annually. The prices use different currencies and licensing models.
- Which has a free option?
- Zoho CRM publishes a permanently free edition for up to three users. User.com publishes a seven-day trial of Positive User, rather than a permanently free marketing suite.
- Can User.com manage sales deals?
- User.com publishes a Sales add-on starting at €59 per month and lists pipeline management among its sales capabilities. Sales is an add-on to its published marketing suite plans.
- Which offers website visitor tracking?
- User.com lists real-time visitor tracking and website personalization in its Marketing Automation Suite. Zoho CRM lists visitor tracking through an integration with Zoho SalesIQ.
- Does either product have a mobile CRM app?
- Zoho CRM publishes iOS and Android apps for accessing CRM data. User.com publishes a mobile SDK for mobile-app marketing; its published pricing and feature pages do not identify that SDK as a mobile CRM app.
- Can I connect either product to other tools?
- User.com publishes integrations including Zapier and Google Calendar, with Shopify connected through Zapier. Zoho CRM publishes integrations including Gmail, Outlook, Slack, Zoom, and Teams. Availability can depend on the plan.
- What limits should I check before choosing?
- User.com's Campaigns plan includes up to 5,000 emails per month and five active workflows; higher suites publish different allowances. Zoho CRM publishes edition-specific limits, including 10 custom modules in Standard.