Selzy vs MailerLite
Choose Selzy if you want 24/7 help on the free plan or expect to send frequently to a contact-based list; choose MailerLite if you want a larger free email allowance, a website builder, or tools for selling digital products. Both offer email campaigns, automation, signup forms, and landing pages, but their support access and plan limits differ.
Last updated October 24, 2026.
At a glance
| Dimension | Selzy | MailerLite |
|---|---|---|
| Support | 24/7 chat, email, and phone; free plan included | Free: knowledge base; Comfort: email; Power: 24/7 chat |
| Free plan | 100 contacts; 1,000 emails per month | 250 subscribers; 2,500 emails per month |
| Website building | Landing page builder | Website and landing page builders |
| Selling tools | Not published | Digital products, bookings, paid subscriptions |
| Additional channels | SMS and chatbot products | Not published |
| Landing page limit | One published page; active paid subscription required | Free: one; Comfort: 10 sites total; Power: unlimited |
| Paid plans and price | Lite and Standard; contact-based pricing | Comfort from $12/month; Power from $25/month |
| Paid email sends | Unlimited on contact-based plans | Comfort: tier-based limit; Power: unlimited, subject to fair use |
| Integrations | WordPress, HubSpot, Salesforce; transaction-based add-on | 100+ integrations, including Shopify and WooCommerce |
| Transactional email | API-triggered workflows in Selzy | MailerSend service |
| Automation limits | Lite: four blocks; Standard: unlimited | Free: three automations; Comfort: 50; Power: unlimited |
| Platforms | Web platform; WordPress plugin | Web platform; iPad Subscribe app |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Selzy if
- Teams that want 24/7 support, even on a free plan
- Frequent senders considering a contact-based plan
- Businesses wanting transactional emails in their marketing platform
- Teams interested in email, SMS, and chatbot tools
Choose MailerLite if
- Beginners needing up to 250 free subscribers
- Creators building a website alongside email campaigns
- Sellers of digital products or paid subscriptions
- Teams needing multiple users on a free plan
The verdict
Selzy is the better fit when access to support at any hour, contact-based paid plans with unlimited email sends, or transactional emails within the marketing platform is the deciding factor. MailerLite is the better fit when you need a website and selling tools alongside email marketing, or room for more subscribers on a free plan. Compare the paid tiers for your list size before choosing: MailerLite limits sends on Comfort, while Selzy limits some Lite features.
Selzy vs MailerLite: common questions
- Which has the larger free plan, Selzy or MailerLite?
- MailerLite's free plan allows 250 subscribers and 2,500 emails per month. Selzy's free plan allows 100 contacts and 1,000 emails per month.
- Can I get live help on a free plan?
- Selzy publishes 24/7 chat, email, and phone support for free users. MailerLite lists knowledge base support on its free plan; its Power plan includes 24/7 live chat.
- Which is better for building a website?
- MailerLite is the better fit for a full website: its free plan includes one website and one landing page. Selzy offers a landing page builder and currently allows one published landing page with an active paid subscription.
- Can I send unlimited emails on a paid plan?
- Selzy publishes unlimited email sends on its contact-based paid plans. MailerLite's Power plan offers unlimited monthly sends subject to fair use, while Comfort has a sending limit tied to the subscriber tier.
- Do Selzy and MailerLite offer transactional email?
- Selzy supports API-triggered transactional email workflows within Selzy. MailerLite directs customers to MailerSend for transactional email.
- Which has tools for selling digital products?
- MailerLite publishes tools for digital products, bookings, and paid subscriptions. Selzy does not publish a comparable built-in selling tool on the vendor pages checked.
- What are the paid plan options?
- Selzy lists contact-based Lite and Standard plans, with pricing based on list size. MailerLite lists Comfort starting at $12 per month and Power starting at $25 per month; both vendors also offer custom enterprise options.
- Can I use either product with other apps?
- Yes. Selzy documents integrations including WordPress, HubSpot, and Salesforce and publishes transaction-based integration pricing. MailerLite lists more than 100 integrations, including Shopify and WooCommerce.