Omnisend vs ActiveCampaign
Choose Omnisend if your main job is automating marketing for an online store; choose ActiveCampaign if you also need sales pipelines or marketing workflows across a broader range of apps. Both offer email automation and ecommerce integrations, but their plan structures differ: Omnisend has an ongoing free plan, while ActiveCampaign offers a free trial and sells its sales pipeline tools as an add-on.
Last updated October 24, 2026.
At a glance
| Dimension | Omnisend | ActiveCampaign |
|---|---|---|
| Sales pipelines | Not published | Pipelines CRM add-on on Plus and above |
| Free access | Ongoing Free plan | 14-day free trial |
| Plans and price | Free; Standard from $16/month; Pro from $59/month | Starter, Plus, Pro, Enterprise; prices not published |
| SMS for new customers | Separate SMS subscription on Pro | Separate SMS add-on on Plus and above |
| Ecommerce connections | Shopify, WooCommerce, BigCommerce, Wix, and others | Shopify, Square, WooCommerce; higher-plan premium connections |
| Integration catalog | 305+ integrations | 1,000+ integrations |
| Entry-level email limit | Free: 500 emails/month to 250 contacts | Starter: 10 emails per contact/month |
| Highest-plan email limit | Pro: unlimited monthly emails | Enterprise: 15 emails per contact/month |
| Web push | 500/month on Free; unlimited on paid plans | NA |
| Mobile app | Not published | ActiveCampaign mobile app on all plans |
| Support | 24/7 email and live chat on all plans | Email and chat; priority on Pro and Enterprise |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Omnisend if
- Online stores building cart and post-purchase workflows
- Teams that want an ongoing free email plan
- Stores using web push alongside email
- High-volume email senders considering the Pro plan
Choose ActiveCampaign if
- Teams that want sales pipelines alongside marketing
- Businesses connecting marketing to a broad app stack
- Marketers who need conditional content or predictive sending on higher plans
- Teams that want a mobile app for account access
The verdict
The deciding factor is what you need alongside email marketing. Omnisend fits a store focused on purchase-driven workflows, web push, and an ongoing free entry point. ActiveCampaign fits a team that needs email automation connected to a wider app ecosystem or wants to add sales pipeline management. If SMS matters, budget for it separately with either vendor and check the required plan.
Omnisend vs ActiveCampaign: common questions
- Which is a better fit for an online store?
- Omnisend is a fit when the priority is ecommerce-focused email workflows, such as cart recovery and post-purchase messages. ActiveCampaign also supports ecommerce automation and connects to Shopify, Square, and WooCommerce, so it may suit a store that also needs its broader integrations or sales tools.
- Does either product have a free plan?
- Omnisend has an ongoing Free plan with up to 500 emails per month to 250 contacts. ActiveCampaign offers a 14-day free trial rather than an ongoing free plan.
- How much do Omnisend and ActiveCampaign cost?
- Omnisend publishes regular starting prices of $16 per month for Standard and $59 per month for Pro, with pricing that changes by contact count. ActiveCampaign lists Starter, Plus, Pro, and Enterprise plans but does not publish a dollar price on its current pricing page; it asks buyers to request pricing.
- Is SMS included with either product?
- For new Omnisend customers, SMS requires Pro and a separate SMS credits subscription. ActiveCampaign offers SMS as a separately purchased add-on for Plus, Pro, and Enterprise, not Starter.
- Which product has sales pipeline management?
- ActiveCampaign publishes pipeline management through an enhanced CRM add-on available with Plus, Pro, and Enterprise. Omnisend does not publish a comparable sales pipeline feature.
- Can both products connect to Shopify and WooCommerce?
- Yes. Omnisend and ActiveCampaign both publish Shopify and WooCommerce integrations. Omnisend also lists BigCommerce and Wix among its store connections; ActiveCampaign lists Square on all plans and places some premium ecommerce connections on higher plans.
- Which offers more integrations?
- ActiveCampaign publishes more than 1,000 integrations, while Omnisend publishes more than 305. The useful comparison is whether your specific store, CRM, and other apps are supported on the plan you choose.
- How do their email sending limits compare?
- Omnisend's Free plan allows 500 emails per month, Standard allows 12 times the contact count, and Pro lists unlimited monthly emails. ActiveCampaign lists monthly limits of 10 times the contact count on Starter and Plus, 12 times on Pro, and 15 times on Enterprise.