Kissmetrics vs Mixpanel
Choose Kissmetrics if your main question is how campaigns and customer behavior lead to revenue; choose Mixpanel if you want product analytics alongside session replay, experiments, and feature flags. Both offer free plans, web and mobile tracking, and funnel analysis, but their free event allowances differ substantially.
Last updated October 24, 2026.
At a glance
| Dimension | Kissmetrics | Mixpanel |
|---|---|---|
| Free monthly events | Up to 100,000 | Up to 1 million |
| Free seats | 3 | Unlimited |
| Paid starting price | Growth from $99/month; 500,000 events | Growth starts at $0; event-based pricing |
| Higher-volume plans | Published tiers to 5 million events; custom above | Growth to 20 million; Enterprise to 1 trillion events |
| Session replay | Not published | 10,000 monthly replays on Free |
| Feature flags | Not published | Up to 10 active flags on Free |
| Experimentation | A/B test reports on Growth | Experiments on Free; 1,000 monthly experiment users |
| Campaign and revenue reporting | Campaign-to-revenue Performance report on Growth | Campaign reporting on Free; multi-touch attribution on Growth |
| Integrations | Up to 3 active on Free; unlimited on Growth | Integrations on all plans |
| Warehouse data workflows | S3 export and direct database connections | Warehouse connectors on Growth; export pipeline add-on |
| Tracking platforms | Web JavaScript; iOS and Android SDKs | Web and mobile analytics |
| Support | Setup assistance; paid implementation service | 24/5 email on Free and Growth; 24/7 on Enterprise |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Kissmetrics if
- Teams connecting campaign activity to customer revenue
- Teams analyzing individual customer journeys
- Buyers seeking a published price at 500,000 monthly events
Choose Mixpanel if
- Teams tracking up to 1 million events monthly on a free plan
- Teams needing session replay alongside analytics
- Product teams running experiments and feature-flag rollouts
The verdict
Kissmetrics is the better fit for teams prioritizing person-level journeys and campaign-to-revenue reporting, especially when they want a published monthly price for a specified event volume. Mixpanel is the better fit for teams that need a larger free event allowance or want replay and product-release tools in the same platform. The deciding factor is whether revenue-linked analysis or the broader product workflow matters more to your team.
Kissmetrics vs Mixpanel: common questions
- Which has the larger free event allowance?
- Mixpanel allows up to 1 million events per month on Free, compared with 100,000 on Kissmetrics Free. Kissmetrics includes three free seats; Mixpanel lists unlimited free seats.
- How do their paid plans start?
- Kissmetrics publishes Growth from $99 per month with 500,000 monthly events. Mixpanel says Growth starts at $0 and prices additional usage by event volume; its Enterprise plan requires a quote.
- Can both track websites and mobile apps?
- Yes. Kissmetrics publishes web JavaScript tracking and native iOS and Android SDKs. Mixpanel lists web and mobile analytics.
- Which offers session replay?
- Mixpanel includes 10,000 monthly session replays on its Free plan. Kissmetrics does not publish session replay as a feature on its product and pricing pages.
- Can I run experiments with either product?
- Mixpanel lists experiments and feature flags on Free, with usage limits. Kissmetrics lists A/B test reporting in its paid report suite; that is not the same published offering as Mixpanel's experiment and flag tools.
- Which helps connect marketing activity to revenue?
- Kissmetrics lists a Growth-plan Performance report connecting campaigns, signups, and revenue by person. Mixpanel lists campaign reporting on Free and multi-touch attribution on Growth.
- What are the integration limits?
- Kissmetrics lists up to three active integrations on Free and unlimited integrations on Growth. Mixpanel lists integrations on all three of its plans.
- What support do the vendors publish?
- Mixpanel lists 24/5 email support for Free and Growth and 24/7 email support for Enterprise. Kissmetrics offers setup assistance and separately describes a paid, hands-on implementation service.