Mixpanel

Build better products with the most powerful self-serve product analytics to help you convert, engage, and retain more users. Analyze, measure, and improve your customer experience. Over and over again.

Collect accurate data

No matter what information is important to your business, get accurate customer and product data in real-time across mobile, web, and other platforms.

Identify trends

Once you’ve collected data, define key business metrics and see how they trend over time. Maybe you want to see how your users grow week to week or which webpage they interact with most. Identify all the patterns that matter to your business.

Understand the why

Now that you’ve identified the trends, understand why those trends are happening. Through correlation analysis, look-alike modeling, and other data science techniques, find out why users will likely engage, retain and convert.

Set goals & hypotheses

After learning what key metrics are trending and why they’re moving up and down, it’s time to make a plan. Set goals to improve the trends, then create informed hypotheses on how to reach those goals.

Take action

With your plan in mind, test your hypotheses in real-time through product experiments, messaging, and personalization. Then tie them back to business metrics like conversion, engagement, and retention.