HubSpot vs Zoho CRM
Choose HubSpot if you want sales CRM alongside HubSpot’s marketing, service, and content tools; choose Zoho CRM if you want a sales-focused CRM with a three-user free plan and lower published annual per-user prices for Professional and Enterprise. Both offer browser-based CRM, iOS and Android apps, integrations, and paid automation, but their editions package those capabilities differently.
Last updated October 24, 2026.
At a glance
| Dimension | HubSpot | Zoho CRM |
|---|---|---|
| Free plan | Free for up to 2 users | Free for up to 3 users |
| Entry paid price | Sales Hub Starter from $20 per seat/month | Standard $20 per user/month, billed monthly |
| Professional annual price | Sales Hub Professional from $90 per seat/month | Professional $23 per user/month |
| Enterprise annual price | Sales Hub Enterprise from $150 per seat/month | Enterprise $40 per user/month |
| Paid sales editions | Starter, Professional, Enterprise | Standard, Professional, Enterprise, Ultimate |
| Required paid onboarding | $1,500 Professional; $3,500 Enterprise | Not available |
| Connected products | Marketing, Sales, Service, Content, Data, Revenue | Zoho CRM integrations with Zoho Desk and Campaigns |
| Integration marketplace | HubSpot App Marketplace | Zoho CRM Marketplace |
| Marketplace extension limit | Not published | 5 Standard; 10 Professional; 20 Enterprise |
| Platforms | Web browser; iOS and Android apps | Web browser; iOS and Android apps |
| Deployment | Cloud-based CRM | Cloud-based CRM |
| Paid-plan support | Starter email and chat; Professional phone added | Classic email, phone and chat; 8 hours, 5 days/week |
Scroll the table sideways to compare each row.
Which should you choose?
Choose HubSpot if
- Teams adopting HubSpot’s sales and marketing tools together
- Buyers who want access to HubSpot’s App Marketplace
- Sales teams that need HubSpot’s Professional or Enterprise workflows
Choose Zoho CRM if
- Three-person teams seeking a free CRM
- Buyers comparing published annual Professional and Enterprise seat prices
- Teams that want custom modules in the Standard edition
- Organizations already using other Zoho applications
The verdict
The deciding factor is what you need around the sales pipeline. HubSpot is the better fit when you plan to use its connected marketing, sales, service, and content products, and can budget for the Sales Hub edition and onboarding your team needs. Zoho CRM is the better fit when a three-person free team, its published per-user pricing, or CRM customization matters more. Compare the specific editions before buying: features, support, and usage limits vary by plan.
HubSpot vs Zoho CRM: common questions
- Which has a free plan for more users?
- Zoho CRM’s free edition covers up to three users; HubSpot’s free sales tools cover up to two.
- How do entry-level paid prices compare?
- HubSpot lists Sales Hub Starter from $20 per seat per month, while Zoho CRM lists Standard at $20 per user per month billed monthly or $14 per user per month billed annually. HubSpot’s sales pricing page also displays a lower promotional Starter price, so check the applicable offer before purchasing.
- How do Professional prices compare with annual billing?
- HubSpot lists Sales Hub Professional from $90 per seat per month with an annual commitment. Zoho CRM lists Professional at $23 per user per month billed annually. HubSpot also lists a required one-time $1,500 Professional onboarding fee.
- Does either CRM require an onboarding fee?
- HubSpot lists required one-time onboarding fees of $1,500 for Sales Hub Professional and $3,500 for Enterprise. Zoho CRM does not publish a required onboarding fee on the vendor pages checked.
- Can I use HubSpot and Zoho CRM on my phone?
- Yes. Both vendors publish iOS and Android CRM apps.
- Can both products connect to other software?
- Yes. HubSpot offers integrations through its App Marketplace, and Zoho CRM offers integrations and CRM Marketplace extensions. Availability and limits depend on the integration and edition.
- Which offers CRM customization on its entry paid edition?
- Zoho CRM lists custom modules in Standard. HubSpot publishes different customization capabilities by Sales Hub edition, so check the exact feature you need against its plan details.
- Which is a better fit if I also need marketing and customer service tools?
- HubSpot is a fit for teams planning to use its connected Marketing Hub and Service Hub with Sales Hub. Zoho CRM integrates with other Zoho products, including Zoho Campaigns and Zoho Desk; evaluate the licenses needed for the combination you want.