Helium 10 vs Jungle Scout
Choose Helium 10 if you sell across Amazon, Walmart, and TikTok Shop; choose Jungle Scout if your priority is researching, sourcing, and growing products on Amazon. Helium 10 offers cross-channel tools and advertising automation on Diamond, while Jungle Scout Catalyst offers a lower-cost paid entry point and a Supplier Database on Growth Accelerator and above. Both have enterprise options, but their tools and limits vary by plan.
Last updated October 24, 2026.
At a glance
| Dimension | Helium 10 | Jungle Scout |
|---|---|---|
| Selling marketplaces | Amazon, Walmart, and TikTok Shop tools | Catalyst and Cobalt: Amazon marketplaces |
| Starting paid price | Platinum: $129/month or $99/month billed annually | Catalyst Starter: $49/month or $29/month billed annually |
| Free evaluation | Free plan with limited Chrome Extension access | No free trial; 7-day money-back guarantee |
| Supplier sourcing | Alibaba supplier search through Chrome Extension | Supplier Database on Growth Accelerator and above |
| Advertising | Rules-based automation and dayparting on Diamond | Catalyst ad analytics; Cobalt PPC management |
| Competitive intelligence | Market Tracker; Market Tracker 360 add-on | Brand Owner Competitive Intelligence; Cobalt market insights |
| Deployment | Web platform and Chrome Extension | Catalyst web platform; Chrome and Firefox extensions |
| Seller account connection | Amazon Seller Central; TikTok Shop profits on Diamond | Amazon Seller Central for Catalyst analytics |
| Entry-plan keyword research limit | Platinum: 100 competitor keyword searches monthly | Starter: 50 Keyword Scout searches monthly |
| Team access | Platinum: 1 multi-user login; Diamond: 5 | Starter: 1 seat; Growth Accelerator: 1 seat |
| Enterprise option | From $1,499/month billed annually; dedicated success manager | Cobalt: custom pricing; dedicated success manager |
| Additional charges | Diamond: 2% fee on PPC spend managed through Helium 10 Ads | Growth Accelerator: extra seats at $49/month each |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Helium 10 if
- Sellers working across Amazon, Walmart, and TikTok Shop
- Teams seeking rules-based advertising and dayparting on Diamond
- Sellers who want limited free access before subscribing
- Brands seeking a published starting price for an enterprise plan
Choose Jungle Scout if
- Amazon-focused sellers seeking a lower-cost paid plan
- Sellers who need a Supplier Database on Growth Accelerator or above
- Teams seeking Amazon competitive intelligence on Brand Owner or Cobalt
- Sellers who use Firefox for product research
The verdict
The deciding factor is where you sell and what you need to manage. Helium 10 is the better fit for sellers who need Walmart or TikTok Shop alongside Amazon, or want rules-based ad automation in a published-price plan. Jungle Scout is the better fit for Amazon-focused sellers who want a lower starting price or supplier research, with Cobalt available for larger teams seeking Amazon market intelligence and advertising tools. Compare the relevant plan rather than assuming either product includes every feature at its entry price.
Helium 10 vs Jungle Scout: common questions
- Which is a better fit if I sell on Walmart or TikTok Shop?
- Helium 10 is the clearer fit for sellers using Amazon alongside Walmart or TikTok Shop: it publishes tools for all three. Jungle Scout describes Catalyst and Cobalt primarily around Amazon marketplaces. Check Helium 10's tool-by-tool marketplace availability before subscribing.
- How much do Helium 10 and Jungle Scout cost to start?
- Helium 10 Platinum costs $129 per month, or $99 per month billed annually. Jungle Scout Catalyst Starter costs $49 per month, or $29 per month billed annually. Helium 10 also offers a limited free plan.
- Can I try either product for free?
- Helium 10 offers a free plan with limited Chrome Extension access. Jungle Scout says Catalyst has no free trial; its standard plans instead carry a 7-day money-back guarantee.
- Which product helps me find suppliers?
- Jungle Scout includes a Supplier Database starting with Catalyst Growth Accelerator. Helium 10 publishes an Alibaba supplier-finding feature in its Chrome Extension. The sourcing workflows differ, so compare those features against how you find manufacturers.
- Can both products manage Amazon advertising?
- Helium 10 Diamond includes rules-based ad automation and dayparting, with a 2% fee on PPC spend managed through Helium 10 Ads. Jungle Scout Catalyst publishes advertising analytics, while its separately priced Cobalt offering includes PPC management and automation.
- Do I need to connect Amazon Seller Central?
- Both products support an Amazon Seller Central connection. Jungle Scout requires that connection for Catalyst's seller analytics and management features; Helium 10 offers Seller Central connections on its paid plans.
- Which browser extensions are available?
- Helium 10 publishes a Chrome Extension, with limited access on its free plan and full access on Platinum and above. Jungle Scout includes Chrome and Firefox extensions with Catalyst Starter, Growth Accelerator, and Brand Owner.
- What should a larger brand compare?
- Larger brands can compare Helium 10 Enterprise, which starts at $1,499 per month billed annually, with Jungle Scout Cobalt, which uses custom pricing. Both publish dedicated customer success support; Cobalt emphasizes Amazon-wide market intelligence, while Helium 10 publishes tools spanning Amazon, Walmart, and TikTok Shop.