Helium 10 vs Carbon6
Choose Helium 10 if you want one subscription for product research, keywords, listings, and seller operations; choose Carbon6 if you want to select tools for particular needs, such as wholesale sourcing, off-Amazon advertising, or FBA reimbursements. Both serve Amazon sellers and publish Walmart tools, but their pricing works differently: Helium 10 lists platform plans, while Carbon6 publishes prices for individual products.
Last updated October 24, 2026.
At a glance
| Dimension | Helium 10 | Carbon6 |
|---|---|---|
| Buying model | Platinum, Diamond, and Enterprise platform plans | Individually priced products |
| Marketplaces | Amazon, Walmart, and TikTok Shop tools | Amazon tools; WallySmarter for Walmart.com |
| Published paid pricing | Platinum $129/month; Diamond $359/month | ScanUnlimited $70/month; PPC Entourage 2.9% of ad spend |
| Free access | Free plan with limited Chrome Extension access | Free ScanUnlimited and ManageByStats plans |
| Product research | Black Box, Xray, and Chrome Extension | ScanUnlimited wholesale scanning; WallySmarter research |
| Listing tools | Listing Analyzer and AI Listing Builder | ManageByStats listing tools; WallySmarter Listing Creator |
| Advertising | Helium 10 Ads in Diamond; 2% managed-spend fee | PPC Entourage; PixelMe for off-Amazon ads |
| FBA reimbursements | Managed Refund Service in paid plans | Seller Investigators; 25% of recovered funds |
| Inventory | Inventory management in Diamond | SoStocked forecasting and inventory tracking |
| Published connections | Amazon Seller Central account connections | ManageByStats Amazon API; PixelMe ad-platform support |
| Published support | Enterprise customer success manager and onboarding | Seller Investigators case managers |
| Example usage limits | Diamond: up to 1,000 tracked ASINs | Free ScanUnlimited: one 10,000-product file/month |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Helium 10 if
- Sellers wanting product and keyword research in one platform plan
- Teams creating listings and tracking keyword performance
- Sellers using Amazon, Walmart, and TikTok Shop tools
- Brands seeking Helium 10 Ads within the Diamond plan
Choose Carbon6 if
- Wholesale sellers scanning supplier product lists
- Brands running off-Amazon ads for Amazon products
- Sellers wanting a managed FBA reimbursement service
- Teams selecting tools for distinct Amazon workflows
The verdict
The deciding factor is whether you want a broad platform plan or a product-by-product selection. Helium 10 is the better fit for sellers who want research and listing tools alongside analytics and operations, especially if they also work with TikTok Shop. Carbon6 is the better fit for sellers seeking a specific workflow, such as scanning wholesale lists with ScanUnlimited, running external ads with PixelMe, or having Seller Investigators manage reimbursement claims. Compare the tools and fees you would actually use rather than treating either catalog as a single interchangeable package.
Helium 10 vs Carbon6: common questions
- Is Helium 10 or Carbon6 better for an all-in-one subscription?
- Helium 10 is the closer fit if you want product research, keyword research, listing tools, and seller operations under a published platform plan. Carbon6 offers distinct products for workflows including wholesale sourcing, advertising, inventory, analytics, and reimbursements.
- Does Carbon6 support Walmart, or only Amazon?
- Carbon6 publishes WallySmarter for Walmart.com research and selling tools. Helium 10 publishes tools for Amazon, Walmart, and TikTok Shop; availability varies by tool and plan.
- How do Helium 10 and Carbon6 prices compare?
- Helium 10 lists Platinum at $129 per month and Diamond at $359 per month, with lower monthly-equivalent prices when billed yearly. Carbon6 prices products individually: ScanUnlimited lists a $70 monthly paid plan, while PPC Entourage lists 2.9% of ad spend across connected accounts. There is no single published Carbon6-wide subscription price.
- Can I start for free with either product?
- Helium 10 publishes a free plan with limited Chrome Extension access. Carbon6 publishes free plans for ScanUnlimited and ManageByStats; those free plans apply to the named products, not its entire catalog.
- Which is a better fit for scanning wholesale supplier lists?
- Carbon6 is the more direct fit for that task: ScanUnlimited is built to scan wholesale product lists against Amazon product data. Its free plan allows one file upload of up to 10,000 products per month.
- How do their advertising tools differ?
- Helium 10 includes its Ads tool in Diamond and lists a 2% fee on PPC spend managed through it. Carbon6 offers PPC Entourage for Amazon ads at 2.9% of ad spend across connected accounts, plus PixelMe for off-Amazon advertising.
- Do both offer help with FBA reimbursements?
- Yes. Helium 10 lists a Managed Refund Service in its paid plans. Carbon6 offers Seller Investigators, whose team reviews and submits claims and charges 25% when funds are recovered.
- Which offers inventory forecasting?
- Helium 10 lists inventory management in its Diamond plan. Carbon6 offers SoStocked for Amazon inventory forecasting and tracking; its published three-month plan costs $474 and covers up to 1,000 orders per month.