Audiense Insights vs Brainactive.ai
Use Audiense Insights if you need to understand audience segments from social and behavioral signals; use Brainactive.ai if you need to ask people questions through surveys. Audiense now places Insights under Audiense Discover, while Brainactive.ai combines survey design, respondent access, fieldwork, and analysis. The deciding question is whether you need to study existing audience behavior or collect new responses.
Last updated October 24, 2026.
At a glance
| Dimension | Audiense Insights | Brainactive.ai |
|---|---|---|
| Primary use | Audience segmentation and research | Survey-based market research |
| Research input | Social, behavioral, and owned-source data | Responses from own audiences or panels |
| Survey creation | Not published | AI-assisted and manual editor |
| Paid subscription price | Not published | Plus $64.99/month on monthly billing |
| Free access | Free Insights experience | Free plan at $0/month |
| Published plan allowance | 5 reports/month on rolling base plan | Free: 5 AI-assisted surveys/month |
| Users | Unlimited on Audience Intelligence plan | Free and Plus: 1; Team: up to 15 |
| Integrations | GWI; X Ads via Connect | App integrations marked coming soon |
| Exports | Reports: PDF or PPT; members: XLS | CSV, SPSS, and PDF |
| Support | Onboarding and training with paid plan | Live chat and email |
| Platform | Online Insights dashboard | Online survey dashboard |
| Trial | Free trial by request | 14-day Plus and Team trials |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Audiense Insights if
- Teams building personas from audience interests and affinities
- Marketers comparing consumer segments for campaign planning
- Agencies researching influencers and media preferences
- Researchers combining social audience insights with GWI
Choose Brainactive.ai if
- Teams testing concepts with survey respondents
- Researchers using their own lists or purchased panels
- Teams wanting AI assistance with questionnaires
- Buyers who need published subscription prices
The verdict
Pick Audiense Insights for personas, affinities, influencer research, and campaign targeting informed by audience data. Pick Brainactive.ai for concept tests, customer feedback, or other quantitative studies that require answers from respondents. Brainactive publishes subscription prices and survey limits; Audiense publishes plan allowances but not a current paid price for Insights.
Audiense Insights vs Brainactive.ai: common questions
- What is the main difference between Audiense Insights and Brainactive.ai?
- Audiense Insights analyzes audience characteristics and segments using social and behavioral signals. Brainactive.ai helps teams design surveys, collect responses from their own audiences or external panels, and analyze the results.
- Is Audiense Insights still available under that name?
- Audiense describes Audiense Discover as the new home for Insights, Connect, and other earlier audience-intelligence products. Its support documentation still refers to Audiense Insights.
- Can I use either product to survey new respondents?
- Brainactive.ai supports surveys sent to your own audience or respondents from its panel network. Audiense describes Insights as an audience-intelligence product and does not publish a survey-creation workflow for it.
- How much do Audiense Insights and Brainactive.ai cost?
- Audiense does not publish a current paid Insights price on its product site. Brainactive.ai lists a free plan and Plus at $64.99 per month with monthly billing, or $54.99 per month with yearly billing. Purchased panel responses cost extra.
- What usage limits should I check?
- Audiense says its monthly-rolling Audience Intelligence base plan includes five Insights reports per calendar month. Brainactive.ai's free plan includes five AI-assisted surveys and up to 100 responses from your own or connected audiences per month; purchased Brainactive Audience responses are sold separately.
- Do either of these products integrate with other tools?
- Audiense documents a GWI integration for Insights and X Ads activation through Connect. Brainactive.ai labels its app integrations as coming soon.
- What can I export from each product?
- Audiense documents PDF or PPT Insights reports and XLS audience-member exports. Brainactive.ai lists CSV, SPSS, and PDF data exports.
- Which is a better fit for a research team?
- Audiense Insights fits a team investigating existing audience segments, interests, and affinities. Brainactive.ai fits a team conducting quantitative surveys; its Team plan lists up to 15 users, shared access, and multiple workspaces.