Audiense Insights
Premium
Eligibility requirements
- New account signups only.
- NachoCard is required to redeem this discount for attribution purposes.
- Discount is provided in the form of cashback directly from NachoNacho. For questions related to your discount, please reach out to us.
- This deal is only available for premium members.
What is Audiense Insights?
Place cultural understanding and customer segmentation at the heart of your strategy. Understand what moves and motivates your audience!
Audiense Insights is the all-in-one audience intelligence platform that will help you tell stories that resonate, make data-driven creative decisions, identify insights around customers, find influencers worth partnering with, and more. Our data provides you with the ability to understand segments of consumers worth targeting and unlock cultural insights that can improve connection, conversions, and customer experience.
We offer the audience intelligence data to power your...
- Audiense reseach & persona building
- Advertising & targeting (social & Display)
- Content Ideation
- Digital PR & Outreach
- Influencer Identification
Audiense offers you the chance to tap into shared beliefs, interests, lifestyle choices, and affinities of your ideal audience. We arm you with cultural insights that help you develop strategies that are more likely to drive ideal customer and brand outcomes.
- Segment audiences by interests: No more one-size-fits-all segmentation approach.
- Develop data driven personas: Use data to understand affinities, demographics, and more to create better personas.
- Identify the right influencers to work with: Uncover which influencers align with your ideal audience and have real followers.
- Understand niche audiences: Our data offers insight into every and any audience online.
Key benefits of using Audiense Insights?
1. Data-based audience identification
The platform's social segmentation features are an excellent starting point for developing personas, understanding your target audiences, and discovering new opportunities.
We offer 2 types of segmentation:
Affinity: based on commonalities of affinity, 'following-behaviors
Interconnectivity: Our classic method is based on 'who knows who'
2. Identifying effective interest & affinities
Audiense uses segmentation to get actionable insights and targeted information. Our classic method of segmentation, interconnectivity, is available for use. Clustering individuals based on interconnections among them helps to identify niche segments.
3. Strategy Personalisation
Combined with affinity analysis, it gives you the ability to tap into ever-evolving culture and trends allowing for effective personalization and relevance in:
- Influencer and Sponsorship selection
- Content/creative development
- PR & Comms strategy
- Media planning in the cookie-less world (e.g. contextual advertising strategy)
4. Compliment your tech stack
Audiense integrates with other tools, given its data and insights are complementary, it serves as the "bridge for intelligence" to stack sources of insights:
- Existing Social Listening tools
- Third-party audience Survey Platforms
- 1st party data
Audiense Insights Features
Audience data that goes beyond demographics... Our platform will help you identify, understand, and activate the audiences that matter most to you.
1. Identify and understand any (yes, any) audience
You can now unlock cultural insights and affinities for audiences of all shapes and sizes using Audiense Insights. No matter how niche the audience, our platform will help you conduct in-depth analysis and extract rich insights to inform your decisions. From affinities and demographics to professions and interests, use this data to tell stories and create strategies that move your audience.
2. Use segmentation to be more personalized
It's time to go beyond the traditional demographic-based segmentation practices. Our platform provides audience segmentation that will help you understand your audience on a deeper level. Use our data to understand affinities, interconnectivity, and the passions and interests of your ideal audience.
3. Analyze the make-up of your audiences
Audiense Insights applies machine learning to instantly understand who makes up your target audience, analyzing what they like, tweet, and follow. Use our platform to gain insights on audience psychographics, demographics, personality, the content they like, and sources of influence. Compare segments with baselines or other audiences and create benchmarks with different segments, countries, or even competitors.
4. Find the right influencers using social intelligence
Our audience intelligence platform provides you with the necessary data to accurately identify the right influencers to partner with.
Our advanced search offers insights into attributes that range from language and follower count to engagement rate and fake followers. Audiense Insights provides you with the ability to better understand the people who follow potential influencer partners so you can ensure that the audience alignment is perfect for your campaigns and creative initiatives.
Audiense Insights Pricing
Audiense Insights Discount: Get 25% cashback for all plans for the first year.
Save 25% on all plans with our Audience Insights deal by subscribing from the NachoNacho marketplace. Discover the best Audiense Insights promo codes and discounts only with NachoNacho.
Pricing starts from: $0/month
Free: $0/month
The Free plan offers basic Community Analytics, Community Search, 3 reports, 3 segments, and more limited features.
Audience Insights: $1499/month
This plan gives you the full power of Audience Insights with unlimited Audience Segmentation, Personality Insights, Media Affinity, Multichannel Ads Activation, and 5 reports per month.
Audience Insights: $ 8352/annual
This plan gives you the full power of Audience Insights with unlimited Audience Segmentation, Personality Insights, Media Affinity, Multichannel Ads Activation, and 5 reports per month.
Audiense Insights Reviews
