Xoxoday Plum vs Giftogram
Choose Giftogram if you want to start sending customizable gift cards with no platform fee; choose Xoxoday Plum if you need a configurable rewards marketplace or more deployment options. Both support global rewards, bulk sending, integrations, and APIs. The main differences are Giftogram’s published pay-as-you-go pricing and physical card option versus Plum’s quote-based pricing, points-based redemption tools, and optional on-premise deployment.
Last updated October 31, 2026.
At a glance
| Dimension | Xoxoday Plum | Giftogram |
|---|---|---|
| Pricing | Custom quote; fees vary by payment model | Digital gifts at face value; some integrations may cost extra |
| Minimum order | Not published | No digital minimum; 10 physical cards |
| Deployment | Public cloud, private cloud, or optional on-premise | Not published |
| Reward experience | Rewards Hub, APIs, and branded storefront | Customizable cards and recipient choice |
| Reward catalog | Gift cards, cashout, travel, merchandise, and more | Gift cards, prepaid cards, cash, and donations |
| Geographic reach | 150+ countries | 230+ countries |
| Physical cards | Not published | Physical reward cards available |
| Integrations | CRM, survey, HR, and workflow integrations | HR and CRM integrations, Zapier, and public API |
| Developer tools | REST APIs, webhooks, and sandbox | Public API and sandbox |
| Delivery | Email, SMS, and WhatsApp | Email, SMS, links, and physical mail |
| Funding | Pre-funded wallet; pay-on-send or pay-on-redeem | Pay at checkout or use a prepaid balance |
| Support | Priority support and named contact as paid add-ons | Customer success and support at no additional cost |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Xoxoday Plum if
- Teams building a branded rewards marketplace
- Programs that redeem existing loyalty points
- Organizations requiring on-premise deployment
- Buyers needing multiple reward categories in one catalog
Choose Giftogram if
- Teams sending occasional digital gift cards
- Buyers seeking published pay-as-you-go pricing
- Programs that need physical reward cards
- Teams prioritizing recipient-facing card designs
The verdict
Giftogram is the better fit when straightforward gift-card sending, physical cards, and no minimum for digital orders drive the decision. Xoxoday Plum is the better fit when the deciding factor is a branded redemption storefront, points integration, or on-premise deployment. Ask for a quote before comparing total costs: Plum does not publish fixed prices, and Giftogram says some integrations may carry a monthly fee.
Xoxoday Plum vs Giftogram: common questions
- Is Xoxoday Plum or Giftogram cheaper?
- Giftogram publishes face-value pricing for digital gifts with no platform fee, although some integrations may require a monthly fee. Xoxoday Plum uses custom pricing that depends on the sending and payment model. A quote is needed to compare costs for a specific program.
- Can I send just one digital reward?
- Giftogram states that digital gift and prepaid cards have no minimum order. Xoxoday Plum does not publish a general minimum order.
- Which offers physical cards?
- Giftogram offers physical reward cards with a minimum order of 10. Xoxoday Plum does not publish a comparable physical reward-card option on its current pricing page.
- Can recipients choose their own reward?
- Yes. Xoxoday Plum lets recipients choose from enabled rewards in a localized catalog. Giftogram lets recipients choose from available gift-card and prepaid-card options.
- Do both products have APIs?
- Yes. Xoxoday Plum publishes Rewards, Points, and Reward Links APIs, along with webhook support for Rewards API order updates. Giftogram publishes an API for programmatic reward sending and provides a sandbox.
- Which supports a branded redemption storefront?
- Xoxoday Plum offers a white-labeled storefront with custom branding and points integration. Giftogram offers customizable gift designs and branding; it does not publish an equivalent storefront deployment option.
- Can either product be deployed on-premise?
- Xoxoday Plum lists on-premise deployment as an optional, separately priced service. Giftogram does not publish an on-premise deployment option.
- Do both support international rewards?
- Yes. Xoxoday Plum publishes coverage across more than 150 countries, while Giftogram publishes coverage across more than 230 countries. Available rewards and redemption options should be checked for each recipient location.