Sellfy vs Gumroad
Choose Sellfy if you want a branded store for digital products and merchandise; choose Gumroad if you sell digital products and prefer no monthly fee. Both support downloads and recurring payments, but their pricing models, merchandise options, and handling of sales taxes differ.
Last updated October 31, 2026.
At a glance
| Dimension | Sellfy | Gumroad |
|---|---|---|
| Pricing model | Paid subscription; Starter $29/month | No monthly fee; per-sale fees |
| Platform fees | 0% Sellfy transaction fee; processor fees apply | 10% + $0.50 on direct sales; 30% on Discover sales |
| Physical products | Physical products and print-on-demand merchandise | Physical goods not permitted |
| Sales-tax handling | Tax tools; seller files and pays taxes | Merchant of record; handles applicable sales-tax collection and remittance |
| Marketplace discovery | No product-promotion marketplace | Gumroad Discover marketplace |
| Storefront | Hosted drag-and-drop store; custom domain | Hosted customizable storefront; custom domain |
| Digital and recurring products | Downloads and subscriptions | Digital products and memberships |
| Trial or free access | 14-day trial; paid plan required for checkout | No monthly subscription |
| Sales limits | $10,000, $50,000 or $200,000 annually by plan | Not published |
| Integrations | Zapier, webhooks and Google Analytics | Zapier, Discord and Circle |
| Support | Priority support on Premium | Help Center, contact form and email |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Sellfy if
- Creators selling downloads and physical merchandise in one store
- Artists offering print-on-demand products
- Sellers who prefer a subscription over a platform fee on each sale
- Creators who want a drag-and-drop storefront builder
Choose Gumroad if
- Digital creators who want to sell without a monthly fee
- Sellers interested in Gumroad Discover
- Creators who want Gumroad to handle applicable sales-tax collection and remittance
- Sellers offering digital memberships
The verdict
The deciding factor is what you sell and how you want to pay. Sellfy fits creators who need physical products or print-on-demand merchandise alongside downloads, and prefer a subscription with no Sellfy transaction fee. Gumroad fits digital-first creators who prefer per-sale fees, want access to its Discover marketplace, or value its merchant-of-record tax handling.
Sellfy vs Gumroad: common questions
- Is Sellfy or Gumroad cheaper to start selling?
- Gumroad has no monthly fee and charges per sale. Sellfy requires a paid subscription to enable checkout; its Starter plan is $29 per month, and its 14-day trial does not allow sales.
- How do Sellfy and Gumroad transaction fees compare?
- Sellfy charges no platform transaction fee, although payment-processor fees apply. Gumroad charges 10% plus $0.50 on direct sales and 30% on Discover marketplace sales; its direct-sale fees exclude payment-processing charges.
- Can I sell physical products on Sellfy or Gumroad?
- Sellfy supports physical products and print-on-demand merchandise. Gumroad says physical goods are not permitted.
- Which handles sales taxes for sellers?
- Gumroad says it acts as merchant of record and handles applicable sales-tax collection and remittance. Sellfy provides tools to calculate and collect taxes, but says sellers must file and pay their own taxes.
- Do both platforms support subscriptions?
- Yes. Sellfy supports subscription products, while Gumroad supports memberships with recurring charges.
- Can either platform help customers discover my products?
- Gumroad has a Discover marketplace, subject to eligibility requirements. Sellfy says it does not market sellers’ products or drive traffic to their stores.
- Does Sellfy have a free plan?
- No. Sellfy offers a 14-day trial, but checkout remains disabled until the seller upgrades to a paid plan.
- Can I use my own website with Sellfy or Gumroad?
- Yes. Sellfy offers product embeds and buy buttons, while Gumroad offers overlay and embed widgets. Both also offer hosted storefronts and custom domains.