Is this comparison worth publishing?

Yes. MailerLite and Mailchimp both offer purchasable email-marketing plans, publish details about their features and limits, and compete for buyers choosing an email-marketing platform.

Which free plan lets me send more email?

MailerLite's Free plan allows 2,500 emails per month for up to 250 active subscribers. Mailchimp's Free plan allows 500 emails per month, with a 250-per-day limit, for up to 250 contacts.

Can I build automations without paying?

MailerLite includes up to three active automations with five steps each on its Free plan. Mailchimp does not include marketing automation flows on its Free plan.

Which is better for landing pages?

Mailchimp allows unlimited landing pages on its Free plan. MailerLite includes one landing page on its Free plan and raises the limit on paid plans.

How much do paid plans start at?

MailerLite publishes starting monthly prices of $12 for Comfort and $25 for Power. Mailchimp publishes starting monthly prices of $13 for Essentials, $20 for Standard, and $350 for Premium. Prices change with audience size or plan selection.

Can I use either platform for SMS marketing?

Mailchimp offers SMS marketing as an add-on for paid marketing plans. MailerLite does not publish an SMS marketing feature as part of the MailerLite plans compared here.

Which has more published integrations?

Mailchimp advertises more than 300 integrations, while MailerLite advertises more than 100. Check for the specific apps your business uses rather than choosing by catalog size alone.

What support comes with each free plan?

MailerLite lists community support for its Free plan. Mailchimp provides email support for the first 30 days of its Free plan.

MailerLite vs Mailchimp

Choose MailerLite if you want automations and a website on a free email-marketing plan; choose Mailchimp if unlimited free landing pages, a larger integration catalog, or an SMS add-on matter more. Both sell email-marketing plans, but their free-tier limits and paid features differ enough to make the choice consequential.

Last updated October 31, 2026.

At a glance

MailerLite compared with Mailchimp, one row per dimension
Dimension	MailerLite	Mailchimp
Free-plan sending	2,500 emails per month	500 emails per month; 250 per day
Free-plan automation	3 active automations; 5 steps each	Marketing automation flows not included
Free-plan landing pages	1 landing page	Unlimited landing pages
Free-plan website	1 website, up to 5 pages	Free website builder; unlimited pages
SMS marketing	Not published	Add-on for paid marketing plans
Integrations	100-plus integrations	300-plus integrations
Plans and starting price	Free $0; Comfort from $12/month; Power from $25/month	Free $0; Essentials from $13/month; Standard from $20/month; Premium from $350/month
Free-plan audience limit	250 active subscribers	250 contacts
Paid-plan sending	Comfort: 10 times subscriber-tier ceiling; Power: unlimited, subject to fair use	Essentials: 10 times contacts; Standard: 12 times; Premium: 15 times
Free-plan seats	2 seats	1 seat
Support	Free: community; Comfort: email; Power: live chat and email	Free: email for 30 days; paid: chat and email; Premium: phone
Deployment	Hosted email-marketing platform	Hosted email-marketing platform

Scroll the table sideways to compare each row.

Which should you choose?

Choose MailerLite if

Small lists that need automation without a paid plan
Creators building a website alongside email campaigns
Businesses selling digital products or bookings
Frequent senders considering the Power plan

See MailerLite

Choose Mailchimp if

Teams that need unlimited free landing pages
Businesses looking for a 300-plus integration catalog
Marketers planning to add SMS to a paid plan
Teams seeking phone support on Premium

See Mailchimp

The verdict

The deciding factor is what you need alongside email. MailerLite is the better fit for a small list that needs free automation, a website, or tools for selling digital products and bookings. Mailchimp is the better fit for teams that need unlimited landing pages on the free plan, access to its 300-plus integrations, or SMS marketing on a paid plan. Compare the contact and sending limits at your expected list size before committing.