Kartra vs Kajabi
Choose Kartra if your priority is building and measuring sales funnels; choose Kajabi if your priority is delivering courses and other knowledge products through a dedicated customer experience. Both offer websites, email marketing, checkouts, and courses, but their plan limits and mobile options make the choice worth examining before you subscribe.
Last updated October 31, 2026.
At a glance
| Dimension | Kartra | Kajabi |
|---|---|---|
| Starting price | Essentials: $59/month; $52/month billed annually | Basic: $179/month; $143/month billed annually |
| Customer mobile app | Not published | Kajabi app for customers; branded app on Pro or as an add-on |
| Products on entry plan | 1 product; 1 membership or course | 5 products; 1 community |
| Contacts on entry plan | 500 | 2,500 |
| Sales and payment fees | 5% transaction fee on Essentials; 0% from Starter | Kajabi Payments processing fees; additional fees for eligible third-party providers |
| Products on next plan | Unlimited products, memberships and courses on Starter | 50 products and 1 community on Growth |
| Content formats | Courses, memberships and video hosting | Courses, coaching, communities, podcasts and newsletters |
| Funnels and analysis | Funnel mapping; simulation on Growth; real-time analytics on Professional | Unlimited funnels on all listed plans |
| Marketing emails | 10,000/month on Essentials; unlimited from Starter | Unlimited on all listed plans |
| Affiliate management | Growth and higher | Growth and Pro |
| Integrations | Stripe, PayPal, Zapier, Zoom and API options | Kajabi Payments, Stripe, PayPal and Zapier |
| Vendor support | 24/7 AI assistant; human support available by request | AI-assisted chat with access to a support team member; email support |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Kartra if
- Businesses that plan and analyze multi-step sales funnels
- Sellers starting with one product and a smaller contact list
- Teams that need unlimited products and courses on a $119/month plan
- Businesses that want built-in customer helpdesk tools on higher plans
Choose Kajabi if
- Course creators who want customers to learn in a mobile app
- Creators selling coaching, podcasts, newsletters, and communities
- Businesses needing 2,500 contacts on an entry plan
- Teams that want a branded customer app on Pro or as an add-on
The verdict
Kartra is the better fit for a business organized around lead capture, automated sales journeys, and funnel analysis, especially if it needs a lower-priced entry plan. Kajabi is the better fit for a creator building courses, coaching, podcasts, and communities who wants customers to use a mobile app. The deciding factor is whether your business is primarily run through marketing funnels or through the experience of consuming and engaging with your content.
Kartra vs Kajabi: common questions
- Is Kartra or Kajabi cheaper to start?
- Kartra Essentials costs $59 per month, or $52 per month billed annually. Kajabi Basic costs $179 per month, or $143 per month billed annually. Their entry plans have different product, contact, and fee limits, so subscription price alone does not settle the choice.
- Which has higher contact limits on its entry plan?
- Kajabi Basic includes 2,500 contacts, compared with 500 on Kartra Essentials. Kartra Starter includes 2,500 contacts.
- Can I sell courses and memberships with both?
- Yes. Kartra offers courses and memberships, with one membership or course on Essentials and unlimited memberships and courses on Starter. Kajabi offers courses and memberships; its Basic plan includes five products and one community.
- Which is a better fit for a customer mobile app?
- Kajabi publishes a customer app for accessing courses, coaching, podcasts, and communities. It includes a branded app on Pro and offers one as an add-on to lower plans. Kartra does not publish a comparable customer app in the vendor information reviewed.
- Do Kartra and Kajabi charge fees on sales?
- Kartra lists a 5% transaction fee on Essentials and no Kartra transaction fee from Starter. Kajabi lists payment-processing fees; in eligible regions, using certain third-party payment providers instead of Kajabi Payments can add a fee.
- Which offers more funnel tools?
- Both offer sales funnels. Kartra publishes funnel mapping, adds funnel simulation on Growth, and lists real-time funnel analytics on Professional. Kajabi lists unlimited funnels on its Basic, Growth, and Pro plans.
- Can I run an affiliate program on either platform?
- Yes. Kartra lists affiliate management from Growth onward. Kajabi makes its Affiliates feature available on Growth and Pro.
- Do both integrate with other software?
- Yes. Both publish Stripe, PayPal, and Zapier integrations. Kartra also publishes Zoom and API options; Kajabi offers Kajabi Payments and lists additional integrations for analytics and marketing.