Infobip vs Sendbird
Choose Infobip if you need customer messaging across channels such as SMS, email, RCS, and WhatsApp; choose Sendbird if your main project is building custom chat into an app or website. Both also offer customer support tools, voice and video capabilities, and business messaging, so the deciding question is whether your priority is managing communications across external channels or designing the in-app conversation itself.
Last updated October 31, 2026.
At a glance
| Dimension | Infobip | Sendbird |
|---|---|---|
| Primary offering | Omnichannel customer communications and AgentOS | Chat API, Business Messaging, Desk, and Calls |
| Business messaging channels | SMS, email, voice, RCS, Viber, and WhatsApp | In-app, push, SMS, WhatsApp, and KakaoTalk |
| Custom chat | Live Chat for web and mobile support | Chat API with one-to-one, group, and public channels |
| Live Chat purchase | Requires Conversations; offered as an add-on | Chat API has separate Starter, Pro, and Enterprise plans |
| Voice and video | Voice and video communication channels | In-app voice and video Calls APIs |
| Platforms and developer tools | Web widget; iOS, Android, React Native, and Flutter in-app chat | Chat SDKs for iOS, Android, JavaScript, and Flutter |
| Agent workspace | Conversations agent workspace | Desk agent and admin dashboard |
| Automation | AgentOS AI agents and journey orchestration | AI agents and Business Messaging campaigns |
| Published starting price | AgentOS from $530/month; channel delivery fees apply | Chat Starter 5K from $349/month billed annually |
| Trial | Free account signup | Free Chat trial; up to 1,000 monthly active users |
| Integrations | Salesforce, HubSpot, and Zapier integrations | Salesforce connector; Braze and CleverTap for Business Messaging |
| Support | Support requests by email or web interface; response times vary by package | Community support on Chat trial; ticketed support on Starter |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Infobip if
- Teams coordinating SMS, email, RCS, and WhatsApp outreach
- Businesses combining messaging with a contact-center workspace
- Teams that want customer journeys and AI agents in one platform
- Buyers needing web or mobile support chat alongside external channels
Choose Sendbird if
- Developers building custom chat in an app or website
- Products needing one-to-one, group, or public chat
- Teams prioritizing chat moderation and ready-made UI kits
- Apps adding voice or video calls between users
The verdict
Infobip is the better fit for teams bringing customer outreach, journeys, and agent conversations together across many channels. Sendbird is the better fit for developers building one-to-one or group chat with chat-specific features such as moderation, reactions, and UI kits. Both publish SMS and WhatsApp business messaging offerings; neither should be ruled out solely because those channels are on your list.
Infobip vs Sendbird: common questions
- Should I choose Infobip or Sendbird for in-app chat?
- Choose Sendbird if you are building custom one-to-one, group, or public chat into your product. Infobip offers web and mobile Live Chat for customer support, but its documentation says Live Chat requires Conversations and is not sold as a standalone channel.
- Do both Infobip and Sendbird offer SMS and WhatsApp?
- Yes. Infobip lists SMS and WhatsApp among its communication channels. Sendbird lists both in Business Messaging, which it positions for notifications and customer outreach.
- Which is a better fit for an omnichannel contact center?
- Infobip is the better fit when agents must manage conversations across external messaging channels in a unified workspace. Sendbird offers Desk for chat support and can connect support chat to Salesforce Service Cloud.
- How do Infobip and Sendbird prices compare?
- Infobip publishes AgentOS pricing starting at $530 per month, with outbound processing and channel delivery fees. Sendbird publishes Chat Starter 5K at $349 per month billed annually, or $399 billed monthly. These prices cover different product bundles and are not like-for-like quotes.
- Can I try Infobip and Sendbird before buying?
- Infobip offers free account signup. Sendbird offers a free Chat trial with a published limit of up to 1,000 monthly active chat users.
- Which product has more options for custom chat experiences?
- Sendbird publishes chat APIs, SDKs, UI kits, group and public channels, moderation, and chat engagement features. Infobip publishes a configurable Live Chat widget and mobile in-app chat for customer support.
- Do Infobip and Sendbird offer voice and video?
- Yes. Infobip lists voice and video communication channels. Sendbird Calls provides voice and video APIs for calls within web and mobile apps.
- What integrations do Infobip and Sendbird publish?
- Infobip documents integrations including Salesforce, HubSpot, and Zapier. Sendbird publishes a Salesforce support-chat connector and Braze and CleverTap integrations for Business Messaging.