Can I still buy Sprinklr Social?

Yes. Sprinklr still sells Sprinklr Social through custom enterprise quotes. Its self-serve products were discontinued, with service for existing self-serve customers ending April 30, 2026.

Which offers a free trial?

Hootsuite advertises a 14-day trial for its Standard, Professional and Advanced plans. Sprinklr does not offer a free trial for its current enterprise offering; it offers a personalized demo.

How do their prices compare?

Hootsuite publishes a Standard starting price of $99 per user per month and offers custom Enterprise pricing. Sprinklr does not publish a starting price for Sprinklr Social; it provides a quote based on the proposed deployment.

How many social accounts can each manage?

Hootsuite lists 10 social accounts on Standard and unlimited accounts on Professional and higher plans. Sprinklr does not publish a general social-account limit for its enterprise offering.

Do both support social publishing and engagement?

Yes. Hootsuite provides scheduling and a unified inbox, while Sprinklr Social provides publishing and engagement workflows. Specific actions vary by channel and plan or contract.

Which is suited to multi-brand governance?

Sprinklr Social publishes capabilities for multi-brand, multi-region operations, including tailored workflows, access controls and audit trails. Hootsuite also offers team approvals and Enterprise governance features; the deciding factor is the scope of governance your organization needs.

Can either connect to other business software?

Yes. Hootsuite advertises more than 100 apps and integrations. Sprinklr lists integrations including Salesforce, Adobe and Snowflake. Check the availability and licensing of a specific connector before buying.

Can I buy Sprinklr Social without its other suites?

Yes. Sprinklr says enterprises can purchase Sprinklr Social as an individual suite and expand to its Service, Insights or Marketing suites later.

Hootsuite vs Sprinklr

Choose Hootsuite if you want published per-seat pricing and a self-serve trial; choose Sprinklr Social if you need a quoted enterprise platform for social operations across multiple brands, regions, and teams. This comparison is worth publishing: both vendors still sell social media management software, although Sprinklr has discontinued its self-serve offering. Both cover publishing and engagement; the main difference is how you buy and govern the platform.

Last updated November 1, 2026.

At a glance

Hootsuite compared with Sprinklr, one row per dimension
Dimension	Hootsuite	Sprinklr
Buying route	Self-serve paid plans; Enterprise by demo	Custom enterprise quote; demo available
Published price	Standard starts at $99 per user per month	Not published
Trial	14 days on Standard, Professional and Advanced	No free trial
Billing and licensing	Per user; monthly or annual billing	Subscription scoped by modules, users, volume and term
Channel coverage	Facebook, Instagram, LinkedIn, TikTok, X and more	30+ digital and social channels
Social account limits	10 on Standard; unlimited on Professional and above	Not published
Publishing and engagement	Scheduling and unified inbox	Publishing and engagement workflows
Approvals and governance	Team approvals on Advanced; SSO on Enterprise	Automated approvals, access controls and audit trails
Integrations	100+ apps and integrations	Integrations including Salesforce, Adobe and Snowflake
Platform scope	Social management, listening and analytics	Social suite on a platform with Service, Insights and Marketing
Support	Dashboard messaging and help requests	Standard subscription support; enhanced options

Scroll the table sideways to compare each row.

Which should you choose?

Choose Hootsuite if

Teams that want a 14-day trial before buying
Buyers who need a published starting price
Teams managing up to 10 accounts on an entry plan
Organizations that want a choice of monthly or annual billing

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Choose Sprinklr if

Enterprises managing social across brands and regions
Teams requiring tailored approval and governance workflows
Organizations evaluating social alongside service, marketing, or consumer intelligence
Buyers prepared to scope an enterprise quote

See Sprinklr

The verdict

Pick Hootsuite when your team wants to start with a published plan, add seats as needed, and manage publishing, inbox work, and reporting in one place. Pick Sprinklr Social when multi-brand governance, tailored workflows, and coordination with other customer-facing functions justify a custom enterprise purchase. Compare the scope of an actual Sprinklr quote with the Hootsuite plan you would use rather than assuming their entry points include the same capabilities.