Hook Security vs KnowBe4
Choose Hook Security if you want a security awareness program that runs on a set schedule with published annual prices for smaller teams; choose KnowBe4 if you want a larger training library, unlimited phishing tests and more options for tailoring the program. Both offer security awareness training and phishing simulations, so the decision rests mainly on how much program management your team wants to do and which content and integrations it needs.
Last updated October 31, 2026.
At a glance
| Dimension | Hook Security | KnowBe4 |
|---|---|---|
| Published US pricing | $499/year up to 10 seats; $1,199/year for 11–60 | From $2.40/seat/month for Foundation, 25–50 seats, on a 3-year term |
| Plans and larger teams | Micro and Starter sold online; Growth quoted for 61+ seats | Foundation and Advanced; quote for 1,001+ seats |
| Training library | 60+ courses; full library in every plan | 200+ items in Foundation; 1,000+ in Advanced |
| Phishing simulations | 1,000+ templates; numeric test limit not published | Unlimited tests and use of phishing templates |
| Program management | Autopilot or self-managed campaigns | Automated program builder and training campaigns |
| Compliance training | Included in every plan | Compliance Plus optional add-on |
| MSP and multi-tenant use | Partner pricing and multi-tenant console | Multi-tenant support; additional tenant fees |
| Directory and sign-on | Microsoft Entra ID and Google Workspace sync; SAML SSO | Active Directory, SCIM and Google provisioning; SAML SSO |
| Other integrations | Slack, Splunk, Vanta, REST API and webhooks | Third-party integrations, reporting API and webhooks |
| Learner access | Emailed course links and work-account sign-on | Learner app for smartphones and tablets |
| Reporting | Automated simulation reports and client-ready summaries | Training and phishing reports; reporting API |
| Support and setup | Email support; Growth onboarding call | Multilingual technical support |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Hook Security if
- Small teams wanting a published annual price
- Teams wanting recurring training and simulations run through Autopilot
- MSPs wanting multi-tenant management and client reporting
- Buyers wanting compliance training in the core plan
Choose KnowBe4 if
- Teams wanting a larger training library
- Administrators wanting unlimited phishing tests
- Organizations needing a mobile learner app
- Teams wanting AI-selected phishing templates and risk-based groups
The verdict
Hook Security is the better fit for a small business or MSP that wants phishing simulations, course enrollments and results handled through Autopilot; its Micro and Starter plans include the full platform at published annual prices. KnowBe4 is the better fit for a team that needs a broader choice of training content, unlimited phishing tests or features such as a mobile learner app and AI-selected phishing templates. Compare the plan terms as well as the price: KnowBe4’s published per-seat rates are based on a three-year term, while Hook quotes its Growth and MSP pricing.
Hook Security vs KnowBe4: common questions
- Is this comparison worth publishing?
- Yes. Hook Security and KnowBe4 both currently sell security awareness training and phishing simulation platforms, and both publish enough product and pricing detail for a useful comparison.
- How do Hook Security and KnowBe4 prices compare?
- Hook Security publishes US prices of $499 per year for up to 10 seats and $1,199 per year for 11 to 60 seats; larger teams request a quote. KnowBe4 publishes a starting US list price of $2.40 per seat per month for SAT Foundation at 25 to 50 seats, based on a three-year term. Its price varies by plan and seat count.
- Can a company with fewer than 25 employees buy either product?
- Hook Security sells a Micro plan for up to 10 seats and a Starter plan for 11 to 60 seats. KnowBe4’s published security awareness training price bands begin at 25 seats; pricing for fewer seats is not published.
- Which product requires less ongoing administration?
- Hook Security’s Autopilot picks and sends recurring phishing simulations, enrolls employees in courses and emails results on the schedule you set. KnowBe4 offers an automated program builder and automated training campaigns for teams that want to configure their program.
- Do both products offer unlimited phishing tests?
- KnowBe4 explicitly includes unlimited phishing security tests in its Security Awareness Training plans. Hook Security offers recurring and self-managed phishing simulations but does not publish a numeric test limit.
- Is compliance training included?
- Hook Security includes compliance training in every advertised plan. KnowBe4 offers Compliance Plus as an optional add-on to its Security Awareness Training subscription.
- Can an MSP manage multiple clients with either product?
- Hook Security advertises an MSP program with partner pricing, multi-tenant management and client-ready reporting. KnowBe4 offers multi-tenant support and partner account management; its pricing page says additional tenant fees apply.
- Do Hook Security and KnowBe4 support directory sync and single sign-on?
- Yes. Hook Security documents Microsoft Entra ID and Google Workspace directory sync and SAML single sign-on. KnowBe4 documents Active Directory, SCIM and Google user provisioning and includes SAML single sign-on in its Security Awareness Training plans.