Hello Bar vs OptinMonster
Choose Hello Bar if you want a free starting point and a higher published campaign-view allowance on its entry paid plan; choose OptinMonster if you want a lower first-year paid entry price and a defined upgrade path to features such as A/B testing and Exit Intent. Both are available for website lead capture, and both offer more than notification bars.
Last updated November 1, 2026.
At a glance
| Dimension | Hello Bar | OptinMonster |
|---|---|---|
| Free access | Free Starter plan; 5,000 lifetime views | Free test drive; 500 impression credits, then auto-upgrades to Plus |
| Entry paid price | Growth: $39/month billed annually on pricing card | Basic: $9/month billed annually for first year; renews at $210/year |
| Entry paid usage | Growth: 50,000 popup views/month | Basic: 2,500 campaign impressions |
| A/B testing | Unlimited on paid plans | Plus plan and higher |
| Exit-intent campaigns | Exit-intent detection listed | Exit Intent on Pro and higher |
| Website allowance | Multiple properties; regular paid-plan view limits per website | 1, 2, 3, or 5 sites by paid plan |
| Campaign formats | Bars, modals, alerts, sliders, and page takeovers | All campaign types on Basic and higher |
| Website platforms | WordPress, Shopify, and BigCommerce listed | Websites that allow custom JavaScript in the page body |
| Marketing integrations | Mailchimp, Klaviyo, ActiveCampaign, and Zapier listed on all plans | Basic integrations on Basic; advanced integrations on Plus |
| Ecommerce integrations | BigCommerce listed | Shopify, WooCommerce, and Magento listed on Growth |
| Support | Basic on Starter and Growth; priority on Premium and Elite | Real human support on paid plans |
| Paid-plan limit reached | Campaigns pause until the next billing cycle | Campaigns stay on; automatic tier upgrade when available |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Hello Bar if
- Sites starting with a free plan and no credit card
- Teams needing A/B testing on the entry paid plan
- Sites expecting up to 50,000 campaign views per month on Growth
- Teams managing multiple websites as separate properties
Choose OptinMonster if
- Sites seeking a lower first-year paid entry price
- Teams needing Exit Intent on Pro or higher
- Teams needing ecommerce integrations on Growth
- Buyers who want published site counts for each paid tier
The verdict
The deciding factors are your expected campaign impressions and which features you need at which price. Hello Bar suits a site that can start within its 5,000 lifetime free views or use Growth's 50,000 monthly views with A/B testing. OptinMonster suits a site that needs a lower first-year paid entry price, can work within a smaller impression allowance, or specifically wants its Pro-tier Exit Intent and Growth-tier ecommerce features. Check the payable price before subscribing: Hello Bar's pricing cards and detailed feature grid display different paid-plan prices.
Hello Bar vs OptinMonster: common questions
- Is this comparison worth publishing?
- Yes. Hello Bar and OptinMonster both currently offer website campaigns for capturing leads, publish plans and features, and accept new customers.
- Does either Hello Bar or OptinMonster have a free option?
- Hello Bar offers a free Starter plan with 5,000 lifetime popup views. OptinMonster advertises a free test drive with 500 impression credits that auto-upgrades to Plus when impressions are exceeded.
- Which costs less to start on a paid plan?
- OptinMonster's Basic pricing card shows $9 per month billed annually for the first year, renewing at $210 per year. Hello Bar's Growth pricing card shows $39 per month billed annually, although its detailed feature grid shows a different Growth price. Confirm Hello Bar's price at checkout.
- Which offers more campaign views on its entry paid plan?
- Hello Bar lists 50,000 popup views per month on Growth. OptinMonster lists 2,500 campaign impressions on Basic. Both measure campaign displays rather than simply counting website visits.
- Can I run A/B tests with either product?
- Yes. Hello Bar includes A/B testing on its paid plans, starting with Growth. OptinMonster includes A/B testing starting with Plus.
- Do both products offer exit-intent campaigns?
- Yes. Hello Bar lists exit-intent detection among its capabilities. OptinMonster explicitly includes Exit Intent technology on Pro and higher.
- Can I use either product on more than one website?
- Yes. Hello Bar says its plans support multiple websites as separate properties, with regular paid-plan view limits applied per website. OptinMonster's paid plans allow one to five sites, depending on the tier.
- What happens if I exceed a paid plan's campaign limit?
- Hello Bar's current pricing FAQ says campaigns pause until the next billing cycle unless you upgrade. OptinMonster says campaigns remain active and it automatically upgrades the account to the next tier when available.
