Which costs less to start, CallRail or CallTrackingMetrics?

CallRail lists Lead Tracking at $55 per month, or $50 per month billed yearly, with five local numbers and 250 local minutes included. CallTrackingMetrics lists Marketing Lite at $79 per month, or $65 per month billed yearly, and charges separately for numbers and minutes.

Are phone numbers and minutes included in both plans?

No. CallRail includes five local numbers and 250 local minutes monthly with its plans. CallTrackingMetrics does not include numbers or minutes in its subscription plans.

Which is better suited to a sales team handling calls?

CallTrackingMetrics is the better fit when the team needs skills-based routing, a customizable softphone, a smart dialer, and live coaching; those tools are listed on its Sales Engage plan. CallRail publishes call routing and a Lead Center softphone.

Can both products track form submissions?

Yes, on selected plans. CallRail includes Form Tracking in Lead Tracking Complete and Lead Conversion Complete, with 1,000 submissions monthly. CallTrackingMetrics includes form tracking in Marketing Pro, with 5,000 submissions.

Do CallRail and CallTrackingMetrics offer conversation AI?

Yes. CallRail includes call transcription in Lead Tracking and offers Premium Conversation Intelligence in Lead Conversion. CallTrackingMetrics lists AskAI analysis and 3,000 included transcribed minutes on Marketing Pro.

Which works for teams needing international tracking numbers?

CallTrackingMetrics publishes plans and number availability in more than 80 countries. CallRail states that it is available in the United States, Canada, the UK, and Australia.

Can I try either product before paying a subscription fee?

CallRail offers a 14-day free trial without a credit card. CallTrackingMetrics advertises no plan fee for the first month, but usage charges still apply.

Which is a better fit for an agency?

CallRail is a fit for agencies managing multiple clients from one login. CallTrackingMetrics is a fit for agencies that specifically need sub-accounts and white-label options, which it lists on Marketing Pro.

CallRail vs CallTrackingMetrics

Choose CallRail if you primarily need to attribute calls to marketing and want a plan with numbers and minutes included; choose CallTrackingMetrics, now branded CTM, if you also need advanced sales-team routing and contact-center tools. Both sell call-tracking software and publish plans, but their entry plans package usage differently.

Last updated November 1, 2026.

At a glance

CallRail compared with CallTrackingMetrics, one row per dimension
Dimension	CallRail	CallTrackingMetrics
Starting price	Lead Tracking: $55/month, or $50/month billed yearly, plus extra usage	Marketing Lite: $79/month, or $65/month billed yearly, plus usage
Included numbers and minutes	Five local numbers and 250 local minutes monthly	No numbers or minutes included
Additional local usage	$3 per extra local number; $0.05 per extra local minute	Numbers and minutes billed separately at published usage rates
Advanced sales routing	Call routing included; advanced skills-based routing not published	Skills- and weight-based routing on Sales Engage
Sales calling tools	Lead Center softphone	Customizable softphone, smart dialer, and live coaching on Sales Engage
Agency tools	Multi-client management from one login	Sub-accounts and white-label options on Marketing Pro
Form tracking	Lead Tracking Complete; 1,000 submissions monthly	Marketing Pro; 5,000 submissions included
Conversation analysis	Transcription in Lead Tracking; Premium Conversation Intelligence in Lead Conversion	AskAI analysis on Marketing Pro; 3,000 transcribed minutes included
Geographic availability	United States, Canada, UK, and Australia	Plans and numbers in more than 80 countries
Evaluation offer	14-day free trial; no credit card required	First month with no plan fee; usage charges still apply
Integrations and platforms	50-plus integrations; web app and iOS and Android apps	Plan-dependent integrations; web app and iOS and Android app
Support	Help center, tickets, and weekday phone support	Support hub and tickets; live phone and chat on Marketing Pro and Sales Engage

Scroll the table sideways to compare each row.

Which should you choose?

Choose CallRail if

Teams that want five numbers and 250 local minutes included
Marketers evaluating call and text attribution with a 14-day trial
Businesses tracking calls and forms in one plan
Teams that want call recording and transcription in the entry plan

See CallRail — 15% CASHBACK

Choose CallTrackingMetrics if

Sales teams needing skills-based routing and live coaching
Agencies seeking sub-accounts and white-label options
Organizations needing tracking numbers in more than 80 countries
Teams that prefer to buy numbers and minutes according to usage

See CallTrackingMetrics

The verdict

The deciding factor is whether your team needs marketing attribution alone or substantial call-handling workflows alongside it. CallRail is the better fit for teams that want included tracking usage, a 14-day trial, and an upgrade path for form tracking and conversation analysis. CallTrackingMetrics is the better fit for teams that need skills-based routing, a sales softphone, live coaching, or agency white-label options and are comfortable paying separately for numbers and minutes.