Wix Custom Solutions vs Base44
Choose Wix Custom Solutions to add specific features to an existing Wix site; choose Base44 to create a new app or website by describing what you want in plain language. Wix Custom Solutions sells installable apps for tasks such as store quote requests and paid-member discounts. Base44 provides an AI builder with a database, authentication and publishing tools.
Last updated October 24, 2026.
At a glance
| Dimension | Wix Custom Solutions | Base44 |
|---|---|---|
| Primary use | Apps that add features to Wix sites | AI-built apps and websites |
| How you build | Install apps and configure Wix widgets | Describe an app in plain language |
| Platforms | Wix websites and stores | Web apps and websites |
| Starting price | Individual apps from $0.99/month | Free; paid plans from $16/month billed annually |
| Paid plans | Individual app subscriptions; 5-, 10- or 25-site agency plans | Starter, Builder, Pro, Elite and custom Enterprise |
| Integrations | Wix Stores, Pricing Plans and Price Quotes | One-click connectors and manual API integrations |
| Publishing | Widgets published on a Wix site | Hosted web publishing; custom domains on paid plans |
| Built-in app services | Not published | Database, authentication, storage and analytics |
| Free access | 14-day trial on annual agency plans | Free plan with up to 5 apps |
| Usage limits | Agency plans cover 5, 10 or 25 sites | Monthly message and integration credits |
| Support | Support portal, installation guides and demos | Premium support on Elite |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Wix Custom Solutions if
- Wix store owners who want customers to request quotes
- Wix stores offering discounts to paid-plan members
- Teams adding a specific feature without building a new app
- Agencies managing apps across multiple Wix client sites
Choose Base44 if
- Teams creating an app or website from a written description
- Builders who need a database and user authentication
- Teams connecting an app to external business tools
- Buyers who want to test an app builder on a free plan
The verdict
The deciding factor is whether you need to extend a Wix site or build a new app. Pick Wix Custom Solutions if your Wix store needs one of its published features, especially quote requests or member discounts. Pick Base44 if you need to design and publish an app around your own workflow, with the understanding that its plans have monthly credit allowances.
Wix Custom Solutions vs Base44: common questions
- What is the main difference between Wix Custom Solutions and Base44?
- Wix Custom Solutions offers apps that add defined features to Wix sites. Base44 is an AI builder for creating apps and websites from plain-language instructions.
- Which should I choose for an existing Wix store?
- Wix Custom Solutions is the more direct fit if its published apps cover the feature you need, such as cart quote requests or discounts for paid-plan members. Base44 is intended for building an app or website rather than installing one of those Wix store widgets.
- Can either product collect quote requests?
- Wix Custom Solutions publishes a Request a Quote app that collects requests for products in a Wix customer's cart and lets store owners review them. Base44 builds custom apps from descriptions; it does not list an equivalent ready-made Wix cart widget.
- Does Base44 have a free plan?
- Yes. Base44's free plan allows up to five apps and includes 25 message credits and 100 integration credits per month. Wix Custom Solutions lists a 14-day trial for its annual agency plans.
- How do their paid prices compare?
- Wix Custom Solutions lists individual apps from $0.99 per month, with prices varying by app, and separate multi-site agency plans. Base44's paid plans start at $16 per month when billed annually and vary by monthly credits and features. These prices cover different kinds of products.
- What integrations do they publish?
- Wix Custom Solutions documents app features that work with Wix Stores, Wix Pricing Plans and Wix Price Quotes. Base44 publishes one-click connectors for tools including Slack, Salesforce and Google Workspace, plus manual API integrations.
- Can I publish a Base44 app on my own domain?
- Yes. Base44 lists custom-domain connections on its paid plans. Wix Custom Solutions apps are installed and published as part of a Wix site.
- What limits should I check before choosing?
- Wix Custom Solutions agencies should check the site count on their plan: five, ten or 25 sites. Base44 buyers should check monthly message and integration credits; its free plan also limits the number of apps to five.