Subscribers vs PushOwl
Choose Subscribers if you need web push notifications for a website outside Shopify; choose PushOwl if you run a Shopify store and want email, SMS, and web push in one app. Both offer free plans, but their limits work differently: Subscribers caps the number of subscribers and monthly pushes, while PushOwl allows unlimited subscribers and caps monthly push deliveries.
Last updated October 24, 2026.
At a glance
| Dimension | Subscribers | PushOwl |
|---|---|---|
| Website platforms | Shopify, WordPress, Squarespace, Wix, and others | Shopify |
| Marketing channels | Web push | Web push, email, and SMS |
| Free plan | $0 | $0 |
| Entry paid plan | Premium: $29/month per site, billed monthly | Plus bundle: $19/month |
| Free push allowance | 1,000 pushes/month | 500 delivered web pushes/month |
| Free subscriber allowance | 200 subscribers | Unlimited subscribers |
| Entry paid push allowance | Premium: 20,000 pushes/month | Plus: 10,000 delivered web pushes/month |
| Entry paid subscriber allowance | Premium: 2,500 subscribers | Unlimited subscribers |
| Published integrations | Shopify, WordPress, Webflow, and others | Shopify Flow, Judge.me, Loox, and others |
| Setup | Website JavaScript or WordPress plugin | Shopify app |
| RSS feed-to-push | Listed on the pricing page | Not published |
| Support | Free email; paid email and chat | 24/7 support |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Subscribers if
- Teams running a website outside Shopify
- Publishers wanting RSS feed-to-push campaigns
- Buyers who want a dedicated web push tool
- Small sites whose lists fit the free 200-subscriber allowance
Choose PushOwl if
- Shopify merchants wanting email, SMS, and web push together
- Stores expecting a large push subscriber list
- Merchants wanting Shopify-focused cart and inventory automations
- Teams wanting the vendor's published 24/7 support
The verdict
The deciding factor is your website and channel strategy. Subscribers is the better fit for teams focused on web push across different website platforms, particularly publishers using RSS-based notifications. PushOwl is the better fit for Shopify merchants who want push campaigns alongside email and SMS, or who expect their push subscriber list to grow beyond a fixed plan allowance. Compare monthly delivery needs as well as list size before choosing a plan.
Subscribers vs PushOwl: common questions
- Can I use either product without Shopify?
- Subscribers supports websites outside Shopify, including WordPress, Squarespace, and Wix. PushOwl describes its app as built for Shopify stores.
- Do Subscribers and PushOwl both send email and SMS?
- PushOwl offers email, SMS, and web push marketing. Subscribers presents its product as a web push notification platform.
- Which free plan allows more push notifications?
- Subscribers lists 1,000 pushes per month on its free plan. PushOwl lists 500 delivered web pushes per month on its free Basic bundle.
- Which free plan allows a larger subscriber list?
- PushOwl lists unlimited subscribers on its free plan. Subscribers lists a 200-subscriber limit on its free plan.
- How much do the entry paid plans cost?
- Subscribers lists Premium at $29 per month per site when billed monthly. PushOwl lists its Plus bundle at $19 per month. Their push allowances and subscriber limits differ, so the prices are not for identical plans.
- Can either product automate abandoned-cart and inventory messages?
- Both vendors publish abandoned-cart and inventory-related push features. PushOwl lists price-drop and back-in-stock automation in Basic and abandoned-cart automation in Plus; Subscribers publishes abandoned-cart and inventory-change notifications.
- What happens when a PushOwl store reaches its monthly push limit?
- PushOwl says it continues collecting subscribers after the monthly push allowance is used, but scheduled campaigns do not send while the allowance is exhausted.
- Which product is a better fit for a publisher with an RSS feed?
- Subscribers is the clearer fit for an RSS-driven publisher because it publishes an RSS feed-to-push feature and supports websites beyond Shopify. PushOwl does not publish an RSS feed-to-push feature.