Subscribers vs OneSignal
Choose Subscribers if your priority is web push for a website; choose OneSignal if you also need mobile app push, email, SMS/RCS, or in-app messaging. Subscribers focuses on web notifications, including scheduled and automated campaigns, while OneSignal offers those additional channels in one platform.
Last updated October 24, 2026.
At a glance
| Dimension | Subscribers | OneSignal |
|---|---|---|
| Messaging channels | Web push | Web and mobile push, email, SMS/RCS, in-app |
| Mobile app push | Not published | iOS and Android app push |
| Free web push limits | 200 subscribers; 1,000 pushes/month | 10,000 subscribers per send |
| Entry paid plan | Premium: $29/month per site; $23/month billed annually | Growth: from $19/month plus channel usage |
| Paid web push allowance | Premium 2.5K tier: 20,000 pushes/month | Growth: $0.004 per web push subscriber |
| Automation | Welcome drips, recurring sends, RSS-to-push | Journeys: 3 Free; 5 Growth |
| Integrations | WordPress, Shopify, Wix, Webflow | 30+ core integrations on Free |
| Website setup | Custom JavaScript or WordPress plugin | Web SDK |
| API access | Included on Free | Unlimited API send access on Free |
| Support | Email on Free; email and chat on Premium | Prioritized support on Growth |
| Custom plans | Enterprise: custom pricing | Professional and Enterprise: custom annual pricing |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Subscribers if
- Website teams focused on web push
- Publishers using RSS-to-push
- Stores seeking abandoned-cart web notifications
- Teams that prefer published per-site plan prices
Choose OneSignal if
- Teams messaging both website visitors and mobile app users
- Marketers coordinating push, email, and in-app messages
- Teams building cross-channel journeys
- Organizations needing a custom enterprise plan
The verdict
The deciding factor is channel scope. Subscribers fits a team that wants website-focused push campaigns, RSS-to-push, and per-site pricing. OneSignal fits a team coordinating messages across a website and mobile app, especially when email or in-app messaging is also part of the plan. Compare your expected audience and sends before choosing a paid tier: the vendors measure and charge for usage differently.
Subscribers vs OneSignal: common questions
- Can both products send web push notifications?
- Yes. Subscribers focuses on web push for website visitors. OneSignal offers web push alongside mobile app push and other messaging channels.
- Which product should I consider for a mobile app?
- OneSignal publishes mobile app push and in-app messaging capabilities. Subscribers publishes web push support on desktop and mobile browsers, but does not publish native mobile app push as a channel.
- Are Subscribers and OneSignal free to start?
- Yes. Subscribers’ Free plan allows 200 subscribers and 1,000 pushes per month. OneSignal’s Free plan permits web push to up to 10,000 subscribers per send; its mobile push and in-app allowance applies to organizations with up to 1,000 monthly active users.
- How do the paid plans charge for web push?
- Subscribers publishes per-site tiers with subscriber and monthly push allowances; its 2,500-subscriber Premium tier costs $29 monthly or $23 per month billed annually. OneSignal Growth starts at $19 monthly and charges $0.004 per web push subscriber.
- Can I send email or SMS with either product?
- OneSignal publishes email and SMS/RCS messaging. Subscribers publishes web push plans; it does not list email or SMS as messaging channels.
- Does either product automate messages?
- Subscribers lists welcome drips, recurring notifications, scheduled sends, and RSS-to-push on its Free plan. OneSignal lists three active Journeys on Free and five on Growth.
- What integrations are published?
- Subscribers shows website and commerce integrations including WordPress, Shopify, Wix, and Webflow. OneSignal lists more than 30 core integrations on its Free plan and publishes an integrations directory that includes Segment, HubSpot, and Zapier.
- What support comes with the entry plans?
- Subscribers lists email support on Free and email plus chat on Premium. OneSignal lists prioritized support starting with Growth; it does not list prioritized support on Free.