Which costs less for a growing team?

Snov.io publishes a $39-per-month Starter price and unlimited seats on paid plans. Apollo.io publishes Basic at $49 per seat per month when billed annually. The total depends on seat count, required features, credits and any add-ons.

Can I use either product for free?

Yes. Snov.io's renewable free Trial includes 50 credits and 100 recipients per 30 days. Apollo.io's Free plan includes 900 credits per seat per year, granted monthly.

Does either product automate LinkedIn outreach?

Snov.io offers automated LinkedIn actions through separately priced account slots. Apollo.io includes LinkedIn engagement as manual tasks in sequences.

Which product includes a sales dialer?

Apollo.io publishes a built-in dialer for paid plans. Snov.io does not publish a comparable built-in dialer.

Do unused credits carry over?

Snov.io says unused credits can roll over on paid plans with eligible renewal; unused recipients do not. Apollo.io says unused credits do not roll over.

Which integrates with my CRM?

Snov.io publishes HubSpot and Pipedrive integrations. Apollo.io publishes HubSpot and Salesforce integrations. Check the required plan before choosing either connection.

Can I manage deals without a separate CRM?

Both products publish deal and pipeline tools. Snov.io calls its tool Sales CRM; Apollo.io offers deal management within its platform.

Can I use these products on my phone?

Apollo.io supports access through a mobile browser and retired its mobile app on August 28, 2026. Snov.io publishes a web app and Chrome extensions; a dedicated mobile app is not published.

Snov.io vs Apollo.io

Choose Snov.io if you want email prospecting and verification with unlimited seats on a paid plan; choose Apollo.io if your team needs a built-in dialer and Salesforce integration. Both offer lead data, outreach sequences, pipeline management and a free plan. The deciding differences are how each charges for team access and which outreach channels you need.

Last updated October 24, 2026.

At a glance

Snov.io compared with Apollo.io, one row per dimension
Dimension	Snov.io	Apollo.io
Paid entry price	Starter: $39/month; $29.25/month billed annually	Basic: $49/seat/month billed annually
Paid-plan seats	Unlimited team seats	Per-seat pricing; one plan level per account
LinkedIn outreach	Automated actions; account slots sold separately	Manual LinkedIn tasks in sequences
Calling	NA	Built-in dialer on paid plans
Free-plan allowance	50 credits and 100 recipients per 30 days	900 credits per seat per year, granted monthly
Entry paid-plan allowance	Starter: 1,000 credits and 5,000 recipients	Basic: 30,000 credits per seat per year
Unused credits	Paid-plan rollover with eligible renewal	No rollover
CRM integrations	HubSpot and Pipedrive	HubSpot and Salesforce
API access	Paid plans	Custom plans
Pipeline management	Sales CRM with deals and tasks	Deals, pipelines and tasks
Platforms	Web app and Chrome extensions	Web app; Chrome and Edge extension
Support	Live chat and help center	AI chat and help center; eligible paid live support

Scroll the table sideways to compare each row.

Which should you choose?

Choose Snov.io if

Teams that want unlimited seats on a paid plan
Sellers focused on email finding, verification and warm-up
Teams willing to add paid LinkedIn automation
Buyers who value rollover of eligible unused credits

See Snov.io — 30% CASHBACK

Choose Apollo.io if

Teams that need calling within their sales platform
Salesforce users seeking a published integration
Reps combining email, call and LinkedIn tasks in sequences
Buyers who prefer a per-seat plan

See Apollo.io — 10% CASHBACK

The verdict

Snov.io is the better fit when seat costs, email deliverability tools or automated LinkedIn outreach matter most; LinkedIn automation requires a separately priced account slot. Apollo.io is the better fit when calling and Salesforce-connected workflows are central to your sales process. Compare the credit and outreach limits at the plan you would actually buy, not just the entry price.