Shopify vs WooCommerce
Choose Shopify if you want a hosted store with hosting and 24/7 chat support included; choose WooCommerce if you want to build on WordPress and control your hosting, code, and payment setup. Both can sell online, but they differ most in how much of the store infrastructure you manage yourself.
Last updated October 24, 2026.
At a glance
| Dimension | Shopify | WooCommerce |
|---|---|---|
| Store foundation | Hosted commerce platform | Open-source WordPress plugin |
| Hosting | Included in paid plans | Choose and pay for a host |
| Core pricing | Basic $39/month; Grow $105/month; Advanced $399/month, paid monthly | Free core plugin; no monthly platform subscription |
| Hosting costs | Included in paid plans | $25–$350/month for most stores, per WooCommerce |
| Paid add-ons | Apps available through Shopify integrations | Extensions typically $29–$299/year each |
| Payment providers | Shopify Payments or third-party providers | Merchant-selected processor |
| Third-party payment fee | 2% Basic; 1% Grow; 0.6% Advanced | No WooCommerce-added gateway fee |
| Checkout customization | Limited on Basic, Grow, and Advanced; full on Plus | Customizable checkout |
| Integrations | Thousands of apps; custom apps via APIs | Marketplace extensions; custom integrations via APIs |
| Support | 24/7 live chat on Basic and Grow | Community forums for core; helpdesk for eligible products |
| Product limits | Unlimited products | Unlimited products in core |
| Staff accounts | Basic: 0 additional; Grow: 5; Advanced: 15 | Not published |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Shopify if
- Teams that want hosting included
- Merchants who want 24/7 platform chat support
- Stores selling online and in person through Shopify POS
- Buyers who prefer a defined monthly plan
Choose WooCommerce if
- Businesses adding a store to a WordPress site
- Teams that want to choose their own host
- Developers who need access to open-source store code
- Merchants who want to choose payment processors without a WooCommerce-added gateway fee
The verdict
Shopify is the better fit when a hosted platform and predictable plan structure matter more than control over the underlying site. WooCommerce is the better fit when WordPress, open-source customization, and the freedom to choose a host and payment processor are deciding factors. Compare the full cost of your intended setup: Shopify has a plan fee, while WooCommerce’s free core still needs hosting and may need paid extensions.
Shopify vs WooCommerce: common questions
- Is WooCommerce free while Shopify is paid?
- WooCommerce’s core WordPress plugin is free, with no monthly platform subscription, but a live store needs hosting and may use paid extensions. Shopify’s Basic, Grow, and Advanced plans cost $39, $105, and $399 per month respectively when paid monthly; hosting is included.
- Do I need WordPress to use Shopify or WooCommerce?
- WooCommerce is an ecommerce plugin built for WordPress. Shopify is a hosted commerce platform and does not require a WordPress site.
- Which product includes web hosting?
- Shopify includes web hosting in its paid store plans. WooCommerce lets merchants choose their own hosting provider; WooCommerce estimates hosting at $25–$350 per month for most stores.
- Can I choose my own payment processor?
- WooCommerce lets merchants choose a processor without an additional WooCommerce gateway fee, although processing fees still apply. Shopify supports Shopify Payments and third-party providers; its published third-party transaction fees are 2% on Basic, 1% on Grow, and 0.6% on Advanced.
- Which offers more control over store code and checkout?
- WooCommerce is open source and offers access to its store code and checkout customization. Shopify publishes limited checkout customization for Basic, Grow, and Advanced, and full checkout customization for Plus.
- What support does each offer?
- Shopify lists 24/7 live chat for Basic and Grow. WooCommerce provides community forums for its free core plugin and helpdesk support for eligible products sold through WooCommerce.com.
- Can both products handle a large product catalog?
- Shopify publishes unlimited products for its store plans. WooCommerce publishes unlimited products for its free core platform; a WooCommerce store’s performance also depends on its hosting and setup.
- Can I sell in person with either product?
- Shopify includes in-person selling tools in its paid plans and offers POS Pro as an add-on. WooCommerce supports in-person selling through options including WooPayments and POS integrations.