Setka vs Unbounce
Choose Unbounce if you need to launch landing pages now; Setka Editor is not an option for a new purchase. Setka was built for designing content within a CMS or in its Content Cloud, while Unbounce builds and hosts campaign landing pages. Tiny stopped accepting Setka purchases in July 2022 and announced plans to end the platform’s live service by mid-2023.
Last updated October 24, 2026.
At a glance
| Dimension | Setka | Unbounce |
|---|---|---|
| Availability | New purchases stopped in July 2022 | Open for new subscriptions |
| Primary use | Legacy CMS content design | Campaign landing pages |
| Starting price | No new purchases | $29/month for Starter |
| Plans | No current plans published | Starter, Build, Experiment, Optimize; custom plans |
| Publishing | Legacy CMS editor and Content Cloud | Hosted pages, custom domains or WordPress |
| Integrations | Legacy CMS integration documentation | 1,000+ integrations on Build and higher |
| A/B testing | Not published | Unlimited on Experiment and higher |
| Page limits | Not published | 5 on Starter; unlimited on Build and higher |
| Monthly visitor limits | Not published | 500 on Starter; 20,000 on Build |
| User limits | Not published | 1 on Starter and Build; 3 on Experiment |
| Trial | No new purchases | 14 days; no credit card required |
| Support | Existing-account inquiries through Tiny | Phone, email and live chat |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Unbounce if
- Teams launching new campaign landing pages
- Marketers needing hosted pages and lead forms
- Teams running A/B tests on the Experiment plan or higher
- Agencies managing campaigns across clients
The verdict
The deciding factor is availability, followed by what you need to publish. Unbounce is the fit for a new landing-page campaign, with hosting, forms and plan-dependent testing tools. Setka Editor’s CMS-focused workflow may be relevant when reviewing content your team previously created, but it should not be treated as a currently purchasable alternative. Tiny directs former Setka users toward TinyMCE.
Setka vs Unbounce: common questions
- Can I still buy Setka Editor?
- No. Tiny announced on July 28, 2022 that it had stopped accepting new Setka Editor purchases and planned to end the platform’s live service by mid-2023.
- Are Setka and Unbounce built for the same job?
- No. Setka Editor was designed for visual content creation in a CMS or its Content Cloud. Unbounce is a currently sold platform for building and publishing campaign landing pages.
- How much does Unbounce cost?
- Unbounce lists Starter at $29 per month, Build at $99, Experiment at $149 and Optimize at $249 with monthly billing. Concierge and Agency plans have custom pricing.
- Does Unbounce have a free trial?
- Yes. Unbounce offers a 14-day trial without requiring a credit card. Its trial has user, domain and traffic restrictions.
- Can I publish Unbounce pages on WordPress?
- Yes. Unbounce documents publishing landing pages to a WordPress domain through its WordPress plugin. It also offers hosting and publishing on a custom domain.
- Which Unbounce plan includes A/B testing?
- Unbounce lists unlimited A/B testing on Experiment and higher plans, not on Starter or Build.
- What are Unbounce’s entry-plan limits?
- Unbounce Starter includes five landing pages, up to 500 monthly visitors, one user and one root domain. Unbounce lists unlimited conversions across its plans.
- What should a former Setka user consider?
- Tiny says Setka features have been brought into TinyMCE and directs former Setka Editor users there. Unbounce serves a different need: publishing and optimizing campaign landing pages.