Sendinblue vs Beehiiv
Choose Sendinblue, now called Brevo, if you need email and SMS marketing alongside transactional messages and sales tools; choose Beehiiv if your business centers on publishing and monetizing a newsletter. Both have free plans, but Brevo’s limits are based primarily on email sends and contacts, while Beehiiv’s plans are priced by active subscribers.
Last updated October 24, 2026.
At a glance
| Dimension | Sendinblue | Beehiiv |
|---|---|---|
| Primary use | Customer marketing and sales | Newsletter publishing and audience monetization |
| Publishing tools | Campaign landing pages on Standard | Newsletter and website on every plan |
| Marketing channels | Email and SMS; WhatsApp on Professional | Newsletters, websites, podcasts and community |
| Monetization | Not published | Paid subscriptions and ads on Lite |
| Sales tools | Deals, pipeline, scheduling and live chat | NA |
| Free-plan limits | 300 emails daily; up to 100,000 contacts | 2,500 subscribers; unlimited email sends |
| Paid plans and starting price | Starter from $9/month; Standard from $18/month | Lite from $49/month; Pro from $95/month, billed yearly |
| Paid-plan pricing basis | Email-send and contact tiers | Active-subscriber tiers |
| Self-serve plan limits | Up to 10 million monthly emails on Professional | Up to 250,000 subscribers on Pro |
| Automation | Up to 2,000 contacts on Free; unlimited contacts on Standard | Automations on Lite and above |
| Integrations | Shopify, WooCommerce, Zapier and API | Stripe, Shopify, Zapier and API |
| Support | Email on Free; phone on Professional | AI agent on Free; support tickets on paid plans |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Sendinblue if
- Businesses sending both email and SMS campaigns
- Teams that need transactional email
- Marketers who also manage deals and sales pipelines
- Senders who prefer plans tied to email volume
Choose Beehiiv if
- Creators building a newsletter and website
- Publishers selling paid subscriptions or digital products
- Teams seeking newsletter ad monetization
- Publishers who send frequently to a subscriber-based list
The verdict
The deciding factor is what you are building around your audience. Pick Sendinblue, now Brevo, for multichannel customer campaigns, transactional email and a sales pipeline. Pick Beehiiv for a newsletter and website with built-in options for paid subscriptions, ads, podcasts and digital products. Compare the relevant plan limits before choosing: Brevo caps daily sends on Free, while Beehiiv caps active subscribers.
Sendinblue vs Beehiiv: common questions
- Is Sendinblue still called Sendinblue?
- Sendinblue is now called Brevo. Its former website redirects to Brevo, where the current plans and features are published.
- Which should I use for a newsletter business?
- Beehiiv is the more direct fit for a newsletter business because it combines newsletters and websites with publishing, audience-growth and monetization tools. Brevo is aimed at broader customer marketing and sales.
- Which supports SMS and transactional email?
- Brevo publishes SMS campaigns and transactional email features. SMS credits are sold separately. Beehiiv’s published plans focus on newsletters and other content products.
- How do their free plans differ?
- Brevo’s Free plan allows 300 email sends per day and storage for up to 100,000 contacts. Beehiiv’s Free plan allows up to 2,500 subscribers and unlimited email sends.
- How much do paid plans start at?
- Brevo Starter starts at $9 per month and Standard at $18 per month. Beehiiv Lite starts at $49 per month and Pro at $95 per month with yearly billing at the 1,000-subscriber tier. Costs vary with plan tier and, for Brevo, selected add-ons.
- Can I sell paid subscriptions on either platform?
- Beehiiv includes paid subscriptions on Lite and higher plans and publishes a 0% platform take rate, excluding Stripe processing fees. Brevo does not publish an equivalent paid-newsletter subscription feature.
- Do both offer automation and integrations?
- Yes. Brevo includes automation for up to 2,000 contacts on Free and for unlimited contacts on Standard; it publishes integrations including Shopify, WooCommerce and Zapier. Beehiiv includes automations on Lite and higher plans and publishes Stripe, Shopify, Zapier and API integrations.
- What support can I expect?
- Brevo lists email support on Free, priority email support on Standard and phone support on Professional. Beehiiv directs Free users to its AI agent, offers support tickets on paid plans and lists 24/7 priority support on Pro.