Sellfy vs Shopify
Choose Sellfy if you primarily sell digital downloads, subscriptions, or print-on-demand merchandise to an online audience; choose Shopify if you need online, social, marketplace, and in-person selling in one platform. Sellfy includes digital delivery and print-on-demand tools, while Shopify offers those capabilities through apps alongside its broader retail features.
Last updated October 24, 2026.
At a glance
| Dimension | Sellfy | Shopify |
|---|---|---|
| Sales channels | Hosted store, website embeds, product links | Online store, social, marketplaces, POS |
| Digital delivery | Built-in file hosting and delivery | Free Digital Products app |
| Print on demand | Built-in merchandise tools | Third-party print-on-demand apps |
| Subscriptions | Included on paid plans | Shopify Subscriptions app |
| Starting plan price | Starter: $29/month; $22/month yearly | Basic: $39/month; $29/month yearly |
| Annual sales limit | $10k Starter; $50k Business; $200k Premium | NA |
| Product limit | Unlimited on paid plans | Unlimited on listed plans |
| Payment fees | 0% Sellfy fee; processor fees apply | Card rates; third-party fees may apply |
| Integrations | Zapier, webhooks, Google Analytics | Shopify App Store |
| Staff accounts | Multiple users not supported | Grow: 5; Advanced: 15 |
| Support | 24/7 email; Premium priority support | 24/7 live chat; higher-tier options |
| Free trial | 14 days; checkout requires a paid plan | 3 days; introductory offer follows |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Sellfy if
- Creators selling downloadable files
- Sellers wanting built-in print-on-demand merchandise
- Creators adding checkout to an existing website
- Solo sellers who do not need staff accounts
Choose Shopify if
- Retailers selling both online and in person
- Businesses selling through social channels and marketplaces
- Teams that need multiple staff accounts
- Merchants seeking an app-based approach to added features
The verdict
The deciding factor is how you sell. Sellfy is the better fit for a creator who wants built-in tools for downloads and merchandise, including checkout that can be embedded on an existing website. Shopify is the better fit for a business that needs point-of-sale, multiple sales channels, or staff accounts as it grows. Neither is the better choice for every seller.
Sellfy vs Shopify: common questions
- How much do Sellfy and Shopify cost to start?
- Sellfy lists Starter at $29 per month, or $22 per month when billed yearly. Shopify lists Basic at $39 per month, or $29 per month when billed yearly. These are vendor plan prices, not NachoNacho cashback offers.
- Can both Sellfy and Shopify sell digital downloads?
- Yes. Sellfy includes file hosting and automatic delivery on its paid plans. Shopify offers download delivery through its free Digital Products app.
- Which is better for selling at a physical store?
- Shopify is the better fit for in-person retail because its paid plans include point-of-sale features that connect with online orders and inventory. Sellfy publishes options for online stores and website embeds.
- Do Sellfy or Shopify offer print on demand?
- Both support print-on-demand selling. Sellfy includes merchandise creation and fulfillment through its partner facilities; Shopify lists third-party print-on-demand apps in its App Store.
- Does Sellfy have a free plan?
- No. Sellfy offers a 14-day free trial, but checkout requires a paid subscription. Shopify advertises a three-day trial followed by an introductory offer.
- Are there annual sales limits?
- Sellfy publishes annual sales limits of $10,000 on Starter, $50,000 on Business, and $200,000 on Premium; it directs higher-volume sellers to contact its team. Shopify does not publish a comparable annual sales cap on its pricing page.
- Can a team manage either store?
- Sellfy says multiple users cannot be added to one account. Shopify lists five additional staff accounts on Grow and 15 on Advanced; Basic does not include additional staff accounts.