Revealbot vs SMARTLY.IO
Choose Revealbot, now called Birch, if you want published self-service pricing and rule-based automation for Meta, Google, TikTok, and Snapchat ads. Choose SMARTLY.IO if you need a wider set of advertising channels and a platform that brings creative production, campaign management, and reporting together. The deciding question is whether Birch’s focused automation and visible spend-based tiers meet your needs, or whether Smartly’s broader channel and creative workflows justify a sales-led purchase.
Last updated October 24, 2026.
At a glance
| Dimension | Revealbot | SMARTLY.IO |
|---|---|---|
| Advertising channels | Meta, Google, TikTok, Snapchat | Meta, Google, TikTok, Snapchat, Pinterest, Reddit, LinkedIn, Amazon, and more |
| Product focus | Rules, ad launching, post boosting, reports | Creative, Media, Intelligence suites |
| Published starting price | $49/month Essential; $99/month Pro at up to $10K monthly ad spend | Not published |
| Plans and purchasing | Essential, Pro, custom Enterprise | Subscriptions specified in an order form |
| Pricing basis | Monthly spend across connected ad accounts | Order-form fees; spend-based pricing may apply |
| Free trial | 14 days; no credit card required | Not published |
| Automation | Automated rules and strategies on Pro | Automated campaign workflows and budget optimization |
| Creative tools | Launcher; Stage free version on Pro | Image and video templates; dynamic creative optimization |
| Data integrations | Slack; Google Sheets, AppsFlyer, Hyros on Pro | First- and third-party data integrations |
| Spend limits | Spend-based tiers; overage charges above tier limits | Not published |
| Support | Email on Essential; live chat on Pro | 24/7 support chat; order-form support terms |
| Subscription term | Cancel anytime; access through billing cycle | Order-form term; 12-month default if unspecified |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Revealbot if
- Teams automating Meta, Google, TikTok, or Snapchat ads
- Buyers who want published spend-based price tiers
- Marketers who want a 14-day trial before subscribing
- Teams building rules with Google Sheets or attribution data
Choose SMARTLY.IO if
- Teams advertising on Pinterest, Reddit, LinkedIn, or programmatic channels
- Brands coordinating creative production with media buying
- Teams using image and video templates at scale
- Buyers seeking onboarding and specialist services
The verdict
Revealbot is the better fit for a team that wants to try the product, set its own automation rules, and estimate its subscription cost from connected ad spend. SMARTLY.IO is the better fit for a team coordinating creative and media across channels beyond Revealbot’s four supported ad platforms. Check the contract before choosing Smartly: it does not publish a standard subscription price, and its order form determines the fees and term.
Revealbot vs SMARTLY.IO: common questions
- Is Revealbot still called Revealbot?
- Revealbot is now called Birch. Revealbot’s website redirects to Birch, which identifies itself as formerly Revealbot.
- How much do Revealbot and SMARTLY.IO cost?
- Revealbot, now Birch, lists Essential at $49 per month and Pro at $99 per month for the displayed tier of up to $10,000 in monthly connected ad spend; prices depend on spend. SMARTLY.IO does not publish a standard subscription price and specifies fees in an order form.
- Which product supports more advertising channels?
- SMARTLY.IO lists channels beyond Revealbot’s Meta, Google, TikTok, and Snapchat integrations, including Pinterest, Reddit, LinkedIn, and Amazon. Check the capabilities of each channel you intend to use, because supported features can vary.
- Does Revealbot include automated rules on its cheapest plan?
- No. Revealbot, now Birch, lists automated rules and strategies under Pro, not Essential.
- Can both products help create ads?
- Yes. Revealbot, now Birch, lists Launcher and a free version of Stage on Pro. SMARTLY.IO publishes image and video templates and dynamic creative optimization among its creative capabilities.
- Can I try either product before buying?
- Revealbot, now Birch, publishes a 14-day free trial with no credit card required. A SMARTLY.IO free trial is not published on the vendor pages checked; its website offers a demo.
- Which integrations matter when choosing between them?
- Revealbot, now Birch, lists Slack on Essential and Google Sheets, AppsFlyer, and Hyros on Pro. SMARTLY.IO publishes first- and third-party data integrations; confirm a required connection and its availability with Smartly before purchasing.
- Can I cancel either subscription at any time?
- Revealbot, now Birch, says you can cancel at any time and retain the subscription through the current billing cycle. SMARTLY.IO’s term is set by its order form; its published terms default to a 12-month initial term if the order form does not specify one.