Moosend vs Mailchimp
Choose Moosend if you expect to send frequently to a growing list; choose Mailchimp if you need a permanent free tier, mobile apps, or SMS marketing. Both offer email campaigns, automation, landing pages, and integrations. The main differences are how long you can use each without paying and how paid plans limit email sends.
Last updated October 24, 2026.
At a glance
| Dimension | Moosend | Mailchimp |
|---|---|---|
| Ongoing free plan | NA | Free; up to 250 contacts |
| Paid starting price | Pro from $9/month for 500 contacts | Essentials from $13/month for 500 contacts |
| Free trial | 30 days; up to 1,000 contacts | 14 days for Essentials or Standard |
| Monthly email sends | Unlimited on subscriptions | Free: 500; paid: 10–15 times contact limit |
| Contact counting | Unique active subscribers | Subscribed, unsubscribed and non-subscribed contacts |
| Mobile access | Mobile browser | Mobile browser; iOS and Android apps |
| Integrations | 80+ integrations | 300+ integrations |
| Automation | Multi-step workflows on Pro | Up to 4 steps on Essentials; enhanced flows on Standard |
| SMS marketing | NA | Paid add-on in select markets |
| Support | Email and live chat, including trial | Free: email for 30 days; paid: email and chat |
| Pay-as-you-go | Non-expiring email credits | Email credits available |
| Landing pages | Builder on Pro; trial design access | Landing pages on Free and paid plans |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Moosend if
- Frequent senders who want unlimited sends on a subscription
- Teams that want a 30-day trial of core features
- Marketers who work from a desktop or mobile browser
- Teams that need email and live chat support during the trial
Choose Mailchimp if
- Small lists that fit the permanent free plan
- Teams that manage campaigns through iOS or Android apps
- Marketers who need SMS as a paid add-on in supported markets
- Businesses checking for a specific connection among 300+ integrations
The verdict
Pick Moosend when unlimited sends on a subscriber-based subscription are the deciding factor. Pick Mailchimp when a permanent free plan for a small list, iOS and Android apps, or an SMS add-on matters more. Compare the cost at your expected contact count before committing: both vendors also offer pay-as-you-go email credits for occasional sending.
Moosend vs Mailchimp: common questions
- Is Moosend or Mailchimp free to use long-term?
- Mailchimp publishes a permanent Free plan with up to 250 contacts and 500 email sends per month. Moosend publishes a 30-day trial, after which you can choose a subscription or buy email credits.
- How much do Moosend and Mailchimp cost to start?
- Moosend publishes a Pro starting price of $9 per month for 500 contacts. Mailchimp Essentials starts at $13 per month for up to 500 contacts. Pricing increases with list size.
- Which has higher email send limits?
- Moosend subscriptions include unlimited email sends within the plan's subscriber limit. Mailchimp's Free plan allows 500 sends per month; its paid monthly limits are 10, 12, or 15 times the plan's contact limit.
- Do both offer marketing automation?
- Yes. Moosend lists multi-step workflows on Pro. Mailchimp Essentials allows automation flows of up to four steps, while Standard offers expanded flow capabilities.
- Can I manage either product on my phone?
- Moosend provides a mobile-browser interface. Mailchimp provides mobile-browser access plus iOS and Android apps. Neither vendor says its mobile experience replaces every desktop workflow.
- Which offers more published integrations?
- Moosend lists 80+ integrations, while Mailchimp lists 300+. Check for the particular connection you need rather than relying on the totals alone.
- Can I pay only when I send emails?
- Yes. Both Moosend and Mailchimp offer pay-as-you-go email credits as an alternative to a recurring marketing subscription. Moosend says its purchased credits do not expire.
- Which offers SMS marketing?
- Mailchimp offers SMS marketing as a paid add-on in select markets, subject to application and approval. Moosend does not publish an SMS marketing offering in its current plan comparison.