MailerLite vs Klaviyo
Choose MailerLite if your priority is email campaigns with a website builder and a larger free email allowance; choose Klaviyo if you want email and marketing SMS alongside customer data and ecommerce-focused workflows. Both offer automation and hosted landing pages, so the deciding question is whether you need MailerLite’s publishing tools or Klaviyo’s broader marketing channels.
Last updated October 24, 2026.
At a glance
| Dimension | MailerLite | Klaviyo |
|---|---|---|
| Marketing channels | Email campaigns and automations | Email, SMS, WhatsApp, and mobile push |
| Marketing SMS | Transactional SMS through separate MailerSend | SMS marketing in Klaviyo |
| Free email limit | 2,500 emails/month; 250 subscribers | 500 emails/month; 250 active profiles |
| Paid email pricing | Comfort from $12/month; Power from $25/month | Email shown at $20/month for 500 profiles before discount |
| Paid email sends | Comfort: 10× subscriber tier; Power: unlimited, subject to fair use | Plan limits based on active profiles and email sends |
| Landing pages | Hosted pages; one on Free | Hosted pages; link and redirect restrictions on newer free accounts |
| Website building | Website and blog builder | Not available |
| Ecommerce connections | Shopify and WooCommerce integrations | Shopify, WooCommerce, and BigCommerce integrations |
| Integrations | 100+ integrations | 350+ apps |
| Free-plan support | Knowledge base | Email support for first 60 days |
| Paid-plan support | Comfort: email; Power: email and live chat | Email; chat availability varies by plan and location |
Scroll the table sideways to compare each row.
Which should you choose?
Choose MailerLite if
- Creators publishing newsletters and websites
- Teams needing more free monthly email sends
- Sellers offering digital products or paid newsletters
- Teams wanting unlimited email sends on the Power plan
Choose Klaviyo if
- Brands running email and SMS campaigns together
- Stores personalizing messages from shopping behavior
- Teams using customer service tools alongside marketing
- Businesses connecting a wider range of apps
The verdict
MailerLite is the better fit for creators and small teams building newsletters, landing pages, websites, and digital products: its free plan permits 2,500 emails a month, and its paid Comfort plan starts at $12 a month. Klaviyo is the better fit for brands coordinating email with marketing SMS and purchase-based personalization. Neither is the better choice overall; choose according to the channels and workflows you will use.
MailerLite vs Klaviyo: common questions
- Which is better for email and SMS marketing?
- Klaviyo is the better fit for coordinated email and marketing SMS. MailerLite focuses its marketing plans on email; the separately offered MailerSend SMS API is for transactional messages.
- How do the free plans compare?
- MailerLite’s Free plan allows 250 subscribers and 2,500 monthly emails. Klaviyo’s free plan allows 250 active profiles, 500 monthly emails, and $5 of mobile messages per month.
- What are MailerLite’s current plan names?
- MailerLite’s current plans are Free, Comfort, Power, and Enterprise. Comfort and Power replaced the Growing Business and Advanced names; existing paid accounts transition at renewal or when the plan is changed.
- Can both products create landing pages?
- Yes. MailerLite includes one landing page on its Free plan. Klaviyo offers hosted landing pages, but accounts created after March 5, 2026 need a paid plan to add links or redirects.
- Which product can build a website?
- MailerLite publishes a website and blog builder, including one website on its Free plan. Klaviyo publishes hosted landing pages, but does not publish a comparable website-builder offering.
- Do MailerLite and Klaviyo connect to online stores?
- Yes. Both publish Shopify and WooCommerce integrations. Klaviyo also lists BigCommerce, while MailerLite offers ecommerce integrations alongside its newsletter and website tools.
- How is paid usage measured?
- MailerLite prices marketing plans by subscriber tier and sending volume; Comfort’s monthly allowance is 10 times the subscriber tier’s ceiling. Klaviyo’s Profiles and Email plans account for both active profiles and emails sent.
- What support is available on a free plan?
- MailerLite lists knowledge-base support for its Free plan. Klaviyo provides free-plan email support for the first 60 days, followed by self-service resources.