Klaviyo vs Mailchimp
Choose Klaviyo if your main goal is to coordinate store-driven marketing across email and mobile channels; choose Mailchimp if you want email campaigns with landing pages, social posting, and clearly defined plan tiers. Both connect to major ecommerce platforms and offer free plans, but their free-plan messaging and automation allowances differ.
Last updated October 24, 2026.
At a glance
| Dimension | Klaviyo | Mailchimp |
|---|---|---|
| Marketing channels | Email, text, WhatsApp, mobile push and web | Email, paid-plan SMS and social posts |
| SMS access | $5 of mobile messages monthly on Free | Paid add-on for Essentials or higher |
| Automation access | Flows available on Free | No flows on Free; up to 4 steps on Essentials |
| Landing pages | Not published | Unlimited landing pages on all plans |
| Paid email plans | Priced by active profiles and sends | Essentials from $13; Standard $20; Premium $350 monthly |
| Free contact limit | 250 active profiles | 250 contacts |
| Free email limit | 500 sends per month | 500 per month; 250 per day |
| Integrations | 350+ integrations | 300+ integrations |
| Ecommerce connections | Shopify, WooCommerce and BigCommerce | Shopify, WooCommerce and BigCommerce |
| Free-plan support | Email for 60 days; self-service thereafter | Email for 30 days |
| Paid-plan support | Email and chat | 24/7 email and chat; Premium phone support |
| Free-plan users | Not published | 1 seat and 1 audience |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Klaviyo if
- Stores coordinating email and mobile marketing
- Teams testing limited mobile messaging on a free plan
- Marketers using purchase and browsing data in campaigns
- Teams that need automation on a free plan
Choose Mailchimp if
- Teams creating landing pages alongside email campaigns
- Marketers publishing social posts from the same platform
- Buyers who want named Essentials, Standard, and Premium tiers
- Teams that need paid-plan email and chat support
The verdict
The deciding factor is what you need to do beyond email. Klaviyo is the better fit for a store planning coordinated email, SMS, WhatsApp, and mobile-push campaigns, especially if it wants to test mobile messaging on a free plan. Mailchimp is the better fit for a team that needs landing pages and social posts alongside email, or wants to choose among published Essentials, Standard, and Premium tiers. Compare costs at your actual contact count and sending volume before committing.
Klaviyo vs Mailchimp: common questions
- Which is better for an online store, Klaviyo or Mailchimp?
- Both Klaviyo and Mailchimp connect to Shopify, WooCommerce, and BigCommerce. Klaviyo is a fit when coordinated email and mobile campaigns are the priority; Mailchimp is a fit when landing pages and social posts are also central to the workflow.
- Do Klaviyo and Mailchimp have free plans?
- Yes. Klaviyo's free plan allows up to 250 active profiles and 500 emails per month. Mailchimp's free plan allows up to 250 contacts and 500 emails per month, with a 250-email daily limit.
- Can I send SMS on a free plan?
- Klaviyo's free plan includes $5 of mobile messages per month, subject to region and carrier. Mailchimp does not offer SMS marketing on its free plan; SMS is an add-on to Essentials or higher.
- How do their automation limits compare?
- Klaviyo makes automation flows available on its free plan. Mailchimp does not include marketing automation flows on Free; Essentials allows flows with up to four steps, while Standard and Premium offer higher limits.
- Which offers landing pages?
- Mailchimp offers unlimited landing pages on all plans, including Free. A comparable landing-page allowance is not published in Klaviyo's reviewed product and pricing information.
- How much does Mailchimp cost compared with Klaviyo?
- Both offer a free plan. Mailchimp advertises Essentials from $13 per month, Standard from $20, and Premium from $350, with costs varying by contact count and offers. Klaviyo prices paid email plans by active profiles and sending needs, so compare quotes using your actual audience and volume.
- Which has more integrations?
- Klaviyo advertises more than 350 integrations and Mailchimp advertises more than 300. Both list integrations with Shopify and WooCommerce; the useful distinction is whether each supports the specific apps your business uses.
- What support comes with the free plans?
- Klaviyo provides email support for the first 60 days of a free account, followed by self-service resources. Mailchimp lists email support for the first 30 days on its free plan.