EmailOctopus vs MailerLite
Choose EmailOctopus if you want a larger free email-marketing allowance; choose MailerLite if you also want to build a website, sell digital products, or offer paid newsletters. Both offer campaigns, automations, signup forms, landing pages, and integrations, but their free-plan limits and broader tools differ.
Last updated October 24, 2026.
At a glance
| Dimension | EmailOctopus | MailerLite |
|---|---|---|
| Free-plan allowance | 2,500 subscribers; 10,000 emails/month | 250 subscribers; 2,500 emails/month |
| Websites and blogs | Landing pages; no website builder | Website and blog builder |
| Selling tools | NA | Digital products; paid newsletters; bookings |
| Paid plans | Pro from $10/month or $9/month billed yearly | Comfort from $12/month; Power from $25/month |
| Paid email allowance | Selected monthly send limit | Comfort: 10× subscriber-tier ceiling; Power: unlimited, fair use applies |
| Free automations | 3 automations; 5 steps each | 3 automations |
| Free signup tools | 1 form; 1 landing page | 3 forms; 1 landing page; 1 website |
| User seats | Starter: 1; Pro: unlimited | Free: 2; Comfort: 3; Power: unlimited |
| Support | Email support; Pro live chat; Starter chat for 30 days | Free: knowledge base; Comfort: email; Power: live chat and email |
| Integrations | WordPress, Zapier, Make, and API | 100+ integrations, including Shopify and WooCommerce; API |
| Free reporting | Reports available for 30 days | NA |
| Platforms | Web-based account | Web-based account; iPad Subscribe App |
Scroll the table sideways to compare each row.
Which should you choose?
Choose EmailOctopus if
- Lists of up to 2,500 subscribers that can stay on a free plan
- Senders needing up to 10,000 free emails a month
- Teams focused on campaigns, forms, and automations rather than a website builder
- Paid teams needing unlimited user access on Pro
Choose MailerLite if
- Creators building a website or blog alongside their email list
- Businesses selling digital products or paid newsletters
- Teams wanting native Shopify or WooCommerce integrations
- High-volume senders considering Power's unlimited monthly emails
The verdict
The deciding factor is what you need alongside email. EmailOctopus fits a newsletter or small business focused on campaigns and list growth: its free plan allows 2,500 subscribers and 10,000 emails a month. MailerLite fits a creator or business that wants websites and sales tools in the same account, though its free plan allows 250 subscribers and 2,500 emails a month. Compare paid tiers at your expected list size and sending volume before choosing.
EmailOctopus vs MailerLite: common questions
- Which has the larger free plan, EmailOctopus or MailerLite?
- EmailOctopus allows up to 2,500 subscribers and 10,000 emails per month on Starter. MailerLite allows up to 250 subscribers and 2,500 emails per month on Free.
- How much do EmailOctopus and MailerLite cost to start?
- Both have free plans. EmailOctopus Pro starts at $10 per month, or $9 per month billed yearly. MailerLite Comfort starts at $12 per month and Power at $25 per month; paid prices rise with usage.
- Can either platform build a website?
- MailerLite includes a website and blog builder. EmailOctopus offers landing pages and signup forms but says it does not offer a website builder.
- Which can sell digital products or paid newsletters?
- MailerLite publishes tools for digital products, bookings, and paid newsletters. EmailOctopus focuses on email marketing and does not publish equivalent built-in selling tools.
- Do EmailOctopus and MailerLite offer automation on their free plans?
- Yes. EmailOctopus Starter allows up to three automations with five steps each. MailerLite Free allows up to three automations.
- Which offers unlimited email sending?
- MailerLite Power includes unlimited monthly emails subject to fair use. MailerLite Comfort has a monthly limit tied to its subscriber tier, while EmailOctopus plans use monthly sending limits.
- Can I connect either service to my online store?
- MailerLite lists Shopify and WooCommerce integrations. EmailOctopus says Shopify can be connected through Zapier, Make, or a third-party app, and its WooCommerce integration runs through Zapier.
- What support do free users get?
- EmailOctopus Starter users can use live chat for their first 30 days and contact support by email. MailerLite Free lists knowledge-base support; its 14-day premium trial includes live chat and email support.