Brevo vs Moosend
Choose Brevo if you need email alongside SMS, WhatsApp, and sales tools; choose Moosend if your priority is email campaigns with unlimited sends on a subscriber-based paid plan. Both offer automation and landing pages, but Brevo has a permanent free plan while Moosend offers a 30-day trial.
Last updated October 24, 2026.
At a glance
| Dimension | Brevo | Moosend |
|---|---|---|
| Marketing channels | Email, SMS and WhatsApp | |
| Free access | Free plan with no time limit | 30-day free trial |
| Paid entry price | Starter from $9/month | Pro from $9/month for 500 subscribers |
| Subscription basis | Monthly email volume and contact tier | Active subscriber count |
| Email send limits | 300/day on Free; monthly volume on paid tiers | Unlimited on Pro |
| Free access limits | Up to 100,000 contacts; 300 emails/day | Up to 1,000 contacts; unlimited trial sends |
| Transactional email | Included on Free; API and SMTP | Moosend+ add-on or Enterprise; API and SMTP |
| Sales tools | Deal pipelines on Free | Not published |
| Landing pages | One on Standard; none on Free | Included on Pro |
| Integrations | 150+ integrations; API | 80+ integrations; API |
| Support | Email on Free; phone on Professional | 24/5 email and live chat |
| Platform access | Online account and API | Online account and API |
Scroll the table sideways to compare each row.
Which should you choose?
Choose Brevo if
- Teams running email, SMS, and WhatsApp campaigns
- Businesses that need a permanent free plan
- Teams managing sales deals alongside marketing
- Senders who prefer plans with defined monthly email volumes
Choose Moosend if
- Teams focused primarily on email marketing
- Frequent email senders who want unlimited sends on a paid subscription
- Businesses building landing pages and subscription forms
- Occasional senders who prefer prepaid email credits
The verdict
The deciding factor is how you plan to reach customers. Pick Brevo for multichannel campaigns and a sales pipeline in the same platform, especially if you need an ongoing free plan. Pick Moosend for an email-focused workflow where unlimited sends on a paid subscription, landing pages, and forms matter more than additional messaging channels.
Brevo vs Moosend: common questions
- Which is better for email, SMS and WhatsApp campaigns?
- Brevo publishes email, SMS and WhatsApp campaign capabilities. Moosend presents its marketing platform primarily around email campaigns and automation.
- Do Brevo and Moosend have free plans?
- Brevo has a permanent Free plan with up to 300 email sends per day. Moosend offers a 30-day free trial rather than a permanent free plan.
- How much do Brevo and Moosend cost to start?
- Brevo lists a $0 Free plan and Starter from $9 per month. Moosend publishes Pro from $9 per month for 500 subscribers; its price rises with list size.
- Which allows unlimited marketing email sends?
- Moosend Pro includes unlimited email sends within its subscriber-based subscription. Brevo sets a monthly email volume for paid Starter and Standard tiers, while its Free plan permits 300 sends per day.
- Can I send transactional emails with either product?
- Brevo includes transactional email on its Free plan. Moosend supports transactional email through API and SMTP, with availability listed for Moosend+ as an add-on and for Enterprise.
- Which includes landing pages?
- Moosend includes landing pages on Pro. Brevo includes one landing page on Standard; landing pages are not included on Brevo Free.
- How do their contact limits work?
- Brevo Free stores up to 100,000 contacts, though it limits sends to 300 per day. Moosend's 30-day trial allows up to 1,000 contacts, and paid subscription tiers are based on active subscribers.
- Can occasional senders buy email credits instead of a subscription?
- Both vendors offer prepaid email credits. Brevo says its credits can be used for marketing and transactional emails; Moosend says each credit covers one email to one recipient.