Art + Science Marketing Strategy

𝗖𝗥𝗘𝗔𝗧𝗜𝗡𝗚 𝗥𝗘𝗩𝗘𝗡𝗨𝗘-𝗙𝗢𝗖𝗨𝗦𝗘𝗗 M𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬

With an obsession for customer experience, my expertise in sales and marketing helps B2B2C SaaS companies from startups to enterprise grow by creating, capturing, and converting demand into revenue. 

I turn data into actions that make sense, build teams, and delight customers. And even make your CFO smile. I create alignment between sales, marketing, product, customer success, and finance to ensure a seamless, data-informed Go to Market (GTM) that creates beautiful user experiences to increase conversions, generate revenue, and reduce churn.

𝗪𝗛𝗢 𝗬𝗢𝗨 𝗔𝗥𝗘

 > Ready to start marketing to drive sales and not sure where to start? 

 > Maybe you’ve tried bringing on a marketing resource in the past and it didn’t “work”?

 > You’ve had some success with marketing and now you’re ready to set it on fire? 

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘

 > More than 25 years of 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘀𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 and teams focused on driving net 

 new revenue, net retention revenue, and reducing churn

 > 𝗣𝗹𝗮𝘆𝗲𝗿/𝗰𝗼𝗮𝗰𝗵 who seamlessly rolls between strategic and tactical initiatives 

 > 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 𝗮𝗻𝗱 𝗺𝗲𝗻𝘁𝗼𝗿 of onshore and offshore marketing teams

 > Deep expertise in digital marketing to build full funnel 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝘀𝗵𝗼𝗿𝘁𝗲𝗻𝘀 

 𝘀𝗮𝗹𝗲𝘀 𝗰𝘆𝗰𝗹𝗲𝘀 – SEO, SEM, paid digital, segmentation, organic, email, ABM, content 

 marketing, marketing automation platforms, project management, product marketing, sales 

 enablement

 > Customer experience obsessed marketer with a knack for executing campaigns that 𝗺𝗮𝗸𝗲 

 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗹𝗸 𝘁𝗼 𝘀𝗮𝗹𝗲𝘀 (yes, really!)

 > Complex sales and marketing operations process alignment to understand performance, shorten 

 sales cycles, and accelerate the activities that drive the business forward. 

𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘

 > B2B & B2B SaaS

 > Construction

 > Financial Services

 > Healthcare

 > Higher Education

 > Industrial Manufacturing

 > MarTech

 > Real Estate

 > Supply Chain & Logistics