Copper is a CRM software solution built for your G-suite inbox and Google applications. It offers all the tools you need to build customer relationships, but inside the applications you already use every day. This makes it extremely easy for teams to start using Copper. From your Google inbox, you're able to manage contacts, access contact history, add leads, manage deals, create workflows, and automate tasks without the need to write a single line of code. In addition, thanks to the seamless integration with other Google apps, all relevant data you have in your Google Workspace can be easily added to your Copper account. For example, Google docs and files related to contacts get automatically synced with their record. This way, you'll have a complete view of all prospect interactions and communication. 

Another benefit of this integration is that you can manage Google Calendar events and meetings without jumping between your CRM and calendar. This helps keep track of the calls you've had with potential customers. In essence, Copper allows you to convert your Google Workspace into a full-featured CRM.

Simple to start using: With Copper, there is virtually no learning curve since you use the same tools you're already using, like Gmail. Through the integration, your G-suit apps get enriched with powerful features in an intuitive way. In addition, the automated data entry makes setting up your CRM much faster than with other platforms.

Automation: With so much activity in sales pipelines going on at all times, automated workflows ensure you never miss an opportunity. Once a trigger goes off, contacts can automatically take a pre-defined path to conversion. 

Email features: Email is a huge part of any sales pipeline. And with sequences and drip campaigns, you can optimize your email communication to provide personalized customer journeys and maximize conversions. So, having these features accessible from your primary email client makes sense. With Copper, you can do this and track every contact interaction easily.