Azyeo is a platform that optimizes websites for Generative Engine Optimization (GEO), which is the process of helping businesses get their content cited by AI chatbots like ChatGPT and Gemini. The platform was created in response to a direct need from customers who saw a growing amount of traffic coming from AI chatbots and wanted to know how to appear in their results. Denius's CEO, Iikoot, emphasizes that GEO is a new and evolving field that complements traditional search engine optimization (SEO) and is vital for businesses, especially those in the SaaS and local service sectors, to maintain relevance.

5 Key Takeaways

The Rise of Generative Engine Optimization (GEO): This new term describes optimizing content to be discovered and understood by AI chatbots. It's an evolution of SEO and is crucial for staying relevant in a world where users are getting direct, conversational answers from AI instead of clicking through to websites.

Structured, High-Quality Content is Key: AI models don't like to "read everything." They prefer high-quality, precise, and well-structured content that directly answers questions. Using FAQs, comparison tables, and clear headings helps AI understand the content and cite it as an authoritative source.

AI Changes Click-Through Rates: As AI provides direct answers, businesses may see a decrease in website traffic. However, the traffic they do receive is likely to be of higher quality, as users are clicking through for more specific information after their initial query has been answered.

Leverage Third-Party Authority: AI chatbots look for strong, consistent signals of authority. Being present on well-known third-party directories like Capterra or NachoNacho and contributing to relevant forums like Reddit can significantly increase a brand's chances of being cited.

Structured Data is Essential for Local Businesses: For local businesses, providing machine-readable data like location, opening hours, and offerings is critical for GEO. AI assistants will use this structured data to provide precise answers to "hyper-local" voice searches (e.g., "Where can I get a croissant nearby?"), making it a core part of their marketing strategy.