In this NachoTuesday webinar, Rachel Owens from Optimum Media introduces AdMessenger, a unique and highly customizable scrolling text and mobile ad solution that boasts high click-through rates and engagement compared to traditional display ads. Ad Messenger offers a self-managed platform with real-time ad creation, various expandable options (like website links, videos, and surveys), and advanced targeting and reporting. It serves both direct advertisers and agencies, as well as enabling companies with their own sales teams to monetize their owned and operated mobile websites and apps with unique advertising opportunities.

Key Talking Points:

• Ad Messenger is a High-Performing, Self-Managed Mobile Advertising Solution: Its dynamic scrolling format leads to significantly higher engagement and click-through rates compared to standard display ads, while its user-friendly admin portal allows for easy, real-time ad creation and campaign management with zero production costs.
• The Platform Offers Extensive Customization and Targeting Capabilities: Advertisers can tailor their ads with logos, colors, and text, and precisely target their desired audiences through geolocation, demographics, and other criteria, ensuring more relevant and effective campaigns.
• Ad Messenger Provides Unique Opportunities for Owned and Operated Inventory Monetization: Companies with their own websites and apps can leverage Ad Messenger as a technology platform to offer distinctive and high-performing mobile ad placements directly to their advertising clients, bypassing traditional DSPs and maximizing revenue potential.