In this NachoTuesday webinar, Scott from Digital Carbon Online, live from a climate impact show in London, discusses the significant carbon footprint of the internet and how his company helps businesses understand, track, and reduce their digital carbon emissions, starting with their websites. He highlights the surprising scale of the internet's energy consumption, even compared to the aviation industry, and emphasizes that reducing digital carbon is a meaningful step that all businesses can take, often leading to improved website usability and business outcomes. Digital Carbon Online provides tools to measure website emissions, identify high-impact pages, and sponsor carbon removal projects, also offering a digital carbon verified badge to demonstrate commitment.

Key Talking Points:

• The Internet Has a Substantial and Often Overlooked Carbon Footprint: The digital realm contributes significantly to global emissions, comparable to major industries like aviation, and this impact is likely to grow with increasing reliance on data-intensive technologies like AI.
• Businesses Can Take Meaningful Steps to Reduce Their Digital Carbon Footprint, Starting with Their Websites: By measuring and optimizing their websites for lower emissions, companies can not only contribute to sustainability but also potentially improve user experience and business performance.
• Education and Awareness are Crucial Drivers for Change in Reducing Carbon Emissions: Making the impact of digital activities visible and providing tools for businesses and individuals to take action can create a demand for more sustainable digital practices and encourage broader adoption of green initiatives.