This webinar focuses on using AI to enhance lead conversion and sales processes. Key discussions included the importance of fast response times to inbound leads, with the concept of a "first attempt response time," which gives businesses a competitive edge by responding within 60 seconds. AI plays a vital role in automating follow-ups and reducing wasted opportunities. A reported 73% of inbound leads go unaddressed, and AI-driven solutions, such as Beverly (an AI-powered phone representative), help businesses respond quickly and persistently to every lead. Beverly can answer calls, qualify leads, and schedule appointments when human agents are unavailable, ensuring no opportunity is missed. The webinar emphasized the importance of a hybrid approach, where AI manages initial engagement and scheduling, leaving the final conversation to human agents. This optimizes lead conversion while balancing automation and human touch. Data-driven strategies were also discussed, with AI tools helping businesses fine-tune outreach timing, messaging, and sequence to increase conversion rates. Looking ahead, the platform aims to simplify automation and integrate seamlessly with sales systems, allowing businesses to manage inbound leads efficiently. AI reduces the need for salespeople to organize and track leads, freeing them to focus on closing deals. The future of AI in sales is bright, with tools like Beverly becoming essential for businesses to capture, qualify, and convert inbound leads. The session concluded with an invitation to explore the platform via a demo on the website and through the Nacha marketplace, offering access to AI-driven tools and a potential discount.