In this NachoTuesday webinar, Jay Feldman, co-founder and CMO of Otter PR, discusses how their PR strategy company helps small to medium-sized businesses gain viral media coverage across various platforms. Jay shares his journey from medicine to PR, highlighting the gap he identified in the market for affordable and effective PR solutions for smaller companies. He emphasizes Otter PR's unique approach of hiring former journalists as publicists and their transparent, productized service offerings with a guarantee. The conversation covers the importance of PR for establishing social proof, especially early on and during fundraising, the need for a compelling narrative tied to current news cycles, relationship-building with journalists, and leveraging positive press. Jay also touches on navigating PR challenges and the value of strategic crisis management.

Key Talking Points:

• PR is Crucial for Startups to Establish Credibility and Compete with Larger Companies: Early and consistent PR efforts help build social proof, gain third-party validation, and increase trust, which is particularly important for new companies.
• A Compelling Narrative Tied to Current Events and Built on Expertise is Key to Successful Pitching: Companies need to craft stories that resonate with the public and are relevant to the ongoing news cycle, while also highlighting their unique expertise and problem-solving abilities.
• Building Relationships with Journalists and Utilizing Strategic Tools are Essential for Effective PR: Instead of cold pitching, focusing on building connections with media contacts and using tools to identify relevant opportunities can significantly increase the chances of securing media coverage.