In the webinar, the focus was on the importance of executing a well-planned webinar strategy to maximize its ROI. The speaker emphasized that creating clear processes for repurposing webinar content, such as clipping videos, creating blog posts, and storing the content for future lead generation, can help teams streamline their efforts. Execution, along with a solid team, plays a crucial role in the success of webinars. The marketing leader should audit every step of the webinar experience to identify gaps and enhance the process. To convert webinar viewers into paying customers, the speaker shared effective strategies, including clear calls to action (CTAs) within webinars and follow-up emails. Embedding calendar booking tools, such as RevenueHero and Chili Piper, directly into the webinar interface has significantly increased conversion rates. This approach allows potential customers to take action immediately, rather than waiting for follow-up emails. Additionally, the speaker highlighted the effectiveness of email marketing in nurturing leads and increasing conversion rates from registrants to attendees and ultimately to demos and customers. The speaker also shared insights into upcoming features at Hubilo, focusing on enhancing content creation workflows. A major area of improvement is the integration of pre-recorded videos directly into the Hubilo platform, making it easier for users to create and manage content within a single tool. Other planned enhancements include lead scoring to identify high-interest attendees and account-based features to track engagement across target accounts, rather than just individual leads. Overall, the webinar was packed with actionable tips to improve webinar performance, from enhancing the attendee experience to optimizing lead conversion, and offering a preview of upcoming product improvements at Hubilo.