NachoTuesdayHow to Build a Successful Company Culture
NachoTuesday Webinar, Tuesday
November 18, 2025
Webinar summary
This webinar, titled "NachoTuesday: How to Build a Successful Company Culture," features an interview with Lee Rubin, the Founder and CEO of Confetti. Confetti is a platform designed to help companies build stronger teams and culture through a catalog of curated experiences, such as virtual escape rooms and cooking classes. The discussion focuses on what truly defines company culture, the challenges of maintaining it in hybrid and remote settings, the critical role of leadership, and practical advice for embedding and measuring cultural efforts within an organization.
Here are 4 key discussion topics highlighted from the interview:
- Defining Culture vs. Perks: Company culture is the shared set of values, behaviors, and experiences that shape how people work together; it's not something you add, like one-off events or fun perks. Culture is truly seen in how a team operates daily, communicates, and makes decisions "when no one's watching".
- The Intentionality of Hybrid/Remote Culture: In hybrid environments, a thriving culture is felt when people feel safe to speak up, celebrate each other, and take ownership. Lee Rubin compares building culture to a personal relationship, emphasizing that it requires consistent, intentional investment, not just annual parties.
- Leadership Modeling and Authenticity: Leaders must model the desired culture daily through their behavior, communication, and decision-making, which sets the tone more powerfully than any written policy. One of the top leadership lessons shared is "authentic vulnerability"—admitting mistakes, showing empathy, and asking for input—which accelerates culture and builds trust by signaling that everyone can show up as their full selves.
- Measuring Culture Beyond Metrics: Beyond standard surveys and turnover, companies should look for qualitative signals that indicate culture is working. These signals include employee storytelling, the energy of people in meetings, internal referrals, and, most importantly, "how teams handle conflict" when challenges arise
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