AquiferCFO, founded by Rich Zhou, explains how they provide an outsourced finance department services for startups and small businesses that have outgrown basic bookkeeping but aren’t ready for a full-time CFO. Rich’s experience as a lone finance team member in a fast-growing fintech inspired him to address the common oversight of financial management in startups. AquiferCFO helps businesses streamline operations, handle bookkeeping, tax prep, FP&A, and fundraising support to ensure financial health and investor readiness. Rich stresses that financial discipline is key to sustainable growth, especially in the evolving startup landscape where investors now demand detailed financial plans, not just growth metrics. AquiferCFO’s flexible service model scales with businesses, empowering them with real-time dashboards and strategic advice, making it a critical partner for navigating financial challenges and achieving long-term success.