In this NachoTuesday webinar, Radek from Bouncer, an email deliverability company, discusses the increasing challenges B2B companies face in reaching inboxes due to stricter email provider policies. He emphasizes that email deliverability is a result of respect for both technical resources (authentication setup) and human recipients (valuable content, proper list segmentation). Radek provides actionable tips for improving deliverability, including the importance of authentication, maintaining low spam rates, and adhering to unsubscribe guidelines, especially for high-volume senders. He also touches on the evolving landscape of spam detection, including potential future scrutiny of AI-generated content.

Key Talking Points:

• Email Deliverability Hinges on Respect for Resources and Recipients: Ensuring proper technical setup (SPF, DKIM, DMARC) and sending valuable, targeted content to engaged subscribers are fundamental to reaching inboxes.
• Google and Yahoo's New Policies Reinforce Long-Standing Best Practices: The recent emphasis on authentication, low spam rates (below 0.1%), and easy one-click unsubscribe (for senders over 5,000 daily emails) are enforcements of existing good email practices, primarily aimed at protecting personal inboxes.
• Proactive Email List Hygiene is Crucial for Maintaining Sender Reputation: Regularly cleaning email lists of undeliverable and toxic addresses using services like Bouncer helps companies maintain a positive sender reputation, avoid deliverability issues, and focus on engaging with valid recipients.